Reports to:
Head of Marketing Operations
The Role:
This role requires a well-rounded digital marketer with expertise in SEO and CRO and with the proven ability to design and manage a paid digital media strategy (either executed in-house or through an agency). The candidate for this role must be an expert and have proven experience in driving new, relevant web traffic through SEO as well as being able to demonstrate knowledge and activity in converting web traffic to customers, whether they be event attendees / exhibitors or in a sphere outside the event world.
- Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
- Develop and implement SEO and SEM strategy with the marketing team to define customer experience and target journeys by channel and specific measurable goals to inform optimisation and ROI
- Improve email marketing strategies by working collaboratively with Marketing Managers
- Partner with Marketing Operations to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
- Manage budgets for specific campaigns and optimises spend according to metrics
- Manage website UX/UI , landing pages, website CTAS and lead generation forms
- Development and implementation of link building strategies
- Increase conversion rates and drive MQL’s, collaborate with teams (Product Marketing teams, CS, etc) responsible for blogging, email, social media, in order to optimize each conversion path
- Work on to improve, implement and the execution process of the digital products across the Türkiye brands
- Ensure optimisation of marketing technology solutions, identify training needs and ensure line report/s are technically proficient.
- Bachelor’s degree in business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 4 years and above of experience in leading/ executing marketing campaigns including organic and paid campaigns and 2+ years of management experience
- Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.)
- Experience with A/B multi variant testing tools and technologies regarding CTAs, navigation, web forms, landing page, content placement and user flow
- Good Knowledge of Web Analytics Tools, Tag Managers such as Insider, Google Analytics, Google Optimize, Google Tag Manager, Hotjar, etc
- An understanding of SEO, Paid Search, Paid Social and/or other performance marketing/digital marketing disciplines
- Experience reporting on success/failure of optimization efforts
- Strong proficiency in digital marketing & effective website design
- Microsoft Office applications (i.e., Word, Advanced Excel)
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
- Advanced level of English and Turkish
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Time out: Take up to four days per year to volunteer, plus a day off for your birthday!
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Company funded private medical insurance
- The opportunity to develop your career with bespoke training and learning and on-demand access to thousands of courses on LinkedIn Learning.
- When it’s time for the next step, we encourage and support internal job moves
- Great community: a welcoming culture, our fantastic Walk the World charity day and active colleague run diversity and inclusion networks
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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