Your curiosity and sharp insights will help you pave the way in this newly created role within one of Informa Market’s most successful groups. A strong stakeholder manager, the digital marketing manager must work closely with brand-aligned marketers to consistently improve results for web traffic engagement, leads and conversion. To contribute to the overall success of the tech marketing team through effective digital marketing strategies and successful implementation. The candidate should have experience of marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment.
- Ownership and accountability for digital marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns
- Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition,
- Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date
- Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates, including social media
- Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns
- Develop overall digital strategy for portfolio and each show, as well as social media strategy
- Work with our supporting agencies to develop the strategy and setup of all paid campaigns
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns
- Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions
- Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s)
- Develop social media calendars, monitor performance and optimise
- Monitor campaign performances by producing relevant and timely reports
- Recommend changes to campaign execution based on data insights
- Identify trends and insights, and optimize spend and performance based on the insights
- Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities
- Manage a digital marketing executive
- Travel to events as needed
- Special projects as needed
Minimum Education Level:
- Educated to degree level or equivalent
Background Knowledge, Skills & Experience:
- Thorough understanding of the digital eco-system with experience of digital (PPC, SEO, SEM, online advertising, social media)
- An analytical mind and interest in using data to optimize/scale content marketing strategies and tactics
- Experience in developing social media content calendars and optimise based on performance
- Deadline and target driven
- Experience of working in a pressurised environment
- Excellent verbal and written communication skills
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Excellent organizational skills to work independently and manage projects with many moving parts
- Technology savvy. Able to quickly adopt and work with new technology solutions
- Building relationships with partners and stakeholders
Desirable
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Past experience with email marketing, lead nurturing, marketing automation, and web analytics
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
- Proficiency in email marketing and marketing automation technology
- Highly analytical and able to derive meaning from data through A/B testing and email optimization
- Experience of using marketing automation technology (preferably Eloqua)
- Experience of working with CMS platforms (but coding knowledge not required)
- Formal business/marketing higher education qualification
- Experience using Eloqua and/or Adobe Experience Manager
- Events marketing experience
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.
We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
