Digital Marketing Manager

Position Description:

Digital marketing is the core of how we engage with our physician and hospital customers. Market development and awareness as well as consistent customer engagement are fundamental to the success of our business. The Digital Marketing Manager is responsible for managing digital marketing efforts to support sales and marketing initiatives. The digital marketing manager must have demonstrated experience with SEO, email marketing, and lead management, as well as have a proven track record of reaching target audiences and moving them through the sales funnel. Campaign planning, analysis, and performance reporting are critical aspects of the role. This position manages the digital marketing tech stack and corporate website including technical performance and content updates. The digital marketing manager is also responsible for monitoring and implementing content marketing best practices on the website and delivering recommendations for improvement based on analysis of performance reports. Enhancing lead flow and reporting processes in partnership with Sales and Business Development teams is an integral aspect of the role. The digital marketing manager works closely with the marketing and sales teams to track and analyze lead activity in SFDC.

The ideal candidate is self-motivated, passionate about innovation, and an expert in digital infrastructure with strong strategic and communication skills. 

What You'll Do:

• Assist development and implementation of the overall digital marketing strategy to drive customer engagement and generate leads.
• Manage and advise on marketing tech stack.
• Execute digital campaigns including creation and deployment of digital ads, SEO, social media, landing pages, and drip Pardot email.
• Measure, report, and optimize performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
• Optimize lead conversions through website and landing pages, spearheading A/B testing.
• Recommend and Implement updates on the corporate website to maximize SEO, engagement and lead generation.
• Monitor website performance and make SEO adjustments accordingly.
• Identify emerging solutions, trends and insights, and optimize spend and performance based on the insights.
• Lead and implement paid and organic strategy for the website and social channels leveraging Pardot landing pages and other best practices.
• Develop digital advertising material templates (e.g.  email templates, landing pages, and event materials).
• Collaborate with marketing, sales, and analytics teams to develop support lead generation and nurturing processes and infrastructure.
• Manage external vendors and contractors.

What We're Hoping You Have:

• Bachelor’s Degree or higher
• Proven work experience as a Digital Marketing Manager or similar role
• Knowledge of tools for ABM, email marketing, and lead management and tracking
• Must be experienced Pardot user. Salesforce Marketing Certification preferred.
• Experience using Salesforce for lead analyses and automated marketing needs
• Working knowledge of graphic design platforms such as Adobe Illustrator, FIGMA, BeePro
• Proficient with Google tools: Ads, Keyword Planner, Tag Manager, Data Studio
• A deep understanding of GA4 for detailed analysis and reporting, coupled with a data-driven mindset
• Understanding of WordPress, HTML, CSS, and JavaScript preferred
• Solid computer skills, including MS Excel
• Copy editing and writing experience a plus
• Excellent communication, analytical, and presentation skills
• Up to date on the latest trends and technologies in digital marketing
• Detailed oriented and organized
• Ability and desire to work in a fast-paced team environment with an entrepreneurial spirit

#LI-BD1

This is a hybrid role with expectations of 3x/wk in our Sunnyvale, CA HQ