Digital Marketing Manager

About Us

For over 15 years, CareShield has been the market leader in providing innovative technology driven workforce development solutions. We are more than just a training company; we provide the total solution to our customers streamlining their administration and developing their staff.

About the Role

As the Digital Marketing Manager you will play a pivotal role in driving our marketing strategies to attract, engage, and retain customers. You will lead a team of marketing professionals and collaborate cross-functionally to execute campaigns that enhance brand awareness, generate leads, and ultimately contribute to revenue growth.

Opportunity to earn an additional £2000 bonus annually

Start date: 6^th June 2024

Main responsibilities and duties

• Assisting with Developing and implementing comprehensive marketing strategies aligned with company objectives.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Plan and execute multi-channel marketing campaigns to promote our SaaS offerings.
• Monitor campaign performance and optimize tactics to maximise ROI.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Drive lead generation efforts through inbound and outbound marketing tactics.
• Implement lead nurturing strategies to move prospects through the sales funnel.
• Line management of the Marketing department
• Utilise analytics tools to track and analyse marketing performance metrics.
• Generate reports to communicate key insights and recommendations to stakeholders
• Taking ownership and championing the functionality of the CRM for all teams.
• Measuring and reporting on the performance of all digital marketing campaigns