At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
LinkedIn is seeking an exceptional Digital Marketing Manager, Ad Technology and Trust to join our Channel Strategy and Operations Labs team. This role is crucial for driving our team mission to power LinkedIn marketing’s competitive advantage via visionary techniques while revolutionizing the marketing industry. We’re looking for a Digital marketing professional to lead key ad tech, brand safety and trust initiatives to ensure we are keeping our marketing investments safe while optimizing our media for maximum impact.
As part of the Channel Strategy and Operations Labs team, you will be responsible for bringing industry leading ideas to life through ideation, testing, and validation. As the Digital Marketing Manager, Ad Technology and Trust, you will be responsible for developing, validating, and scaling global digital media standards across our paid, owned and email channels while also developing and growing key ad tech technology relationships to optimize ad performance, enhance brand safety, and prevent ad fraud.
Responsibilities:
Stay ahead of customer expectations, regulatory guidance, and industry trends to pinpoint actionable opportunities within our Channels Strategy and Operations teams.
Work with LinkedIn’s Global Issue response council to define and launch strategic initiatives aimed at protecting our members on the platform.
Develop insights on utilizing contextual intelligence and large language models (LLMs) to further improve brand safety.
Build and test new optimization techniques leveraging attention and other media quality metrics to help drive campaign ROI
Collaborate with cross-functional teams to shape and execute AdTech strategy including Demand-Side Platforms (DSPs), Ad Servers, and attention technologies like Adelaide and TVision.
Oversee the evaluation, onboarding, and performance of Ad tech vendors as it relates to trust, optimization, and measurement.
Basic Qualifications:
Preferred Qualifications:
Suggested Skills:
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $97,000 to $151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
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https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
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A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
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