Job Role:
As a Digital Marketing Associate / Team lead, you will be a key part of Paytm Central
User Growth team and will help drive the customer acquisition and retention through
different digital marketing channels (Majorly focused on Google Ads & Meta).
Some of the key responsibilities will include:
● Campaign Management: Launching, managing, and optimizing Google Ads and
Meta Ads campaigns to achieve specific marketing objectives.
● Performance Analysis: Tracking key performance indicators (KPIs) such as
click-through rates, conversion rates, and cost per transaction (CPT) across
different segments to optimize the campaign performance.
● Data Analysis: Utilizing different attribution tools, ad platforms (e.g.,
Appsflyer, GA4, Google Ads, Facebook Ads Manager) to pro-actively identify the
trends, patterns, and insights from the existing campaigns and suggest new
opportunities.
● A/B Testing: Regularly conduct experiments to test different ad variations,
targeting strategies, and bidding strategies to identify the most effective
approaches.
● Cross-Functional Collaboration: Working closely with other teams, such as
design, Category growth teams and analytics, to ensure seamless execution of
marketing campaigns.
Required Skills and Experience:
● 1-4 years of experience in digital marketing, with hands-on experience on Google
Ads and Meta Ads performance campaigns.
● A passion for digital marketing and a desire to learn and grow. Up-to-date with
the latest developments in the digital ecosystem & willingness to explore the
uncharted territories.
● Should have the necessary skills & comfort in writing copies / scripts for different
marketing campaigns and share detailed briefs with the creative team.
● Previous experience in app attribution tools like Appsflyer, Branch etc.
● Strong analytical skills and proficiency in data analysis tools
● Candidates from startup background will be preferred.
● Exposure to any analytical tool (e.g., SQL, Python, R) is a plus
● Excellent organizational and time management skills
● Strong attention to detail
