The Role
The Digital Marketing Executive will work in the Live Events team across the Food Portfolio. The Food Portfolio consists of 2x leading brands in the health & nutrition industry, Vitafoods and Food Ingredients (Fi).
You will have practical knowledge and experience in running paid media campaigns, social media management and website management. You will have a good understanding of SEO best practices, and conversion rate optimization and have previous experience using web analytics platforms.
Job Summary/Responsibilities
- Manage paid media agency to ensure campaigns are fully optimized and delivering on target and budget
- Maintain websites, ensuring they are fully optimized for best practice SEO
- Build out tailored landing pages for campaigns and produce A/B test and optimization plans to increase conversion rate
- Own the social media calendar, this includes collaborating with marketing, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management
- Develop in-depth knowledge of the target audience, and understand the digital behaviors of the Vitafoods & Fi audience, through continual testing and reporting on websites and campaign performance
Skills required
- Experience with managing and delivering digital marketing campaigns that hit channel KPIs, including Google ads, LinkedIn and/or Meta ads, organic social and SEO
- Previous experience with CMS platforms e.g. Adobe Experience Manager
- Previous experience of using design tools: e.g. Canva, Photoshop
- Previous experience working with web analytics platforms e.g. Google Analytics or Adobe Analytics
- Proactive approach to constant analysis and optimization
- Good communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously
- Copywriting skills
- Attention to detail
- Agency management is a bonus
Qualities needed :
- Collaborative worker
- Good communication/ interpersonal skills both written and verbal
- A positive 'can do' attitude, willing to go the extra mile and eager to develop new skills
- Willingness to help colleagues and share best practices
- Displays energy, enthusiasm and initiative
- Willingness to travel
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
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Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
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Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
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Broader impact: take up to four days per year to volunteer, with charity match funding available too
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Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
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Time out: 24 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
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Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
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Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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