Responsibilities may include:
- Developing and implementing digital marketing strategies to increase brand awareness and drive online traffic
- Managing and optimizing digital advertising campaigns across various channels
- Analyzing and reporting on campaign performance and ROI
- Collaborating with internal teams and external vendors to create engaging content and promotional campaigns
- Monitoring industry trends and competition to identify new opportunities for growth
- Ensuring the company’s online presence is up to date and consistent with brand guidelines
- Overseeing the development of digital marketing materials, such as websites, landing pages, and email campaigns
