The Digital Marketing Associate will serve a key role in Privia’s digital marketing operations. This role will help ensure compliance of our Care Center websites and serve as an SEO specialist on the team. Additionally, they will support website operations, including new project rollouts like the implementation of a Digital Asset Management (DAM) system. The Digital Marketing Specialist will also play a key role in ensuring a cohesive digital experience across all our products - websites, mobile app, virtual clinic, etc.
Primary Job Duties:
Coordinate compliance processes and review websites for branding and legal compliance requirements
Plan and implement quarterly compliance reviews
Serve as escalation point for anyone with SEO issues
Experience running digital ad campaigns and with journey mapping
Support the launch of our Digital Asset Management tool
Document DAM processes and cross-train team members on this tool
Support the work of the Care Center facing websites as needed
Coordinate digital marketing metrics across all touchpoints
2+ years of experience, preferably in project management roles
Experience with Google Ads for keyword research and content refinement based on performance
Experience with Search Engine Optimization (SEO) - technical and content related
Experience with CRM Tools like Salesforce
Great presentation skills - not only should you be able to write clearly, but you should also be able to express your ideas verbally.
Must comply with HIPAA rules and regulations
Acquia Drupal experience preferred
Basic level of html, css and js is preferred
Interpersonal Skills & Attributes:
Excellent presentation and communication skills
Ability to prioritize and follow through effectively, work independently, organized, detail-oriented, thorough
Excellent organization skills; ability to produce quality work, quickly in a fast-paced environment
Excellent communication skills. Your message is clear and concise for your audience
Exceptional project management skills
Great interpersonal skills working up, down, and across - able to get buy in from a variety of stakeholders
Resourceful and able to ‘hit the ground running.’
Strong attention to detail and accuracy, able to proofread and validate content and data for accuracy and brand consistency.
The salary range for this role is $67,000.00-$75,000.00 in base pay and exclusive of any bonuses or benefits. This role is also eligible for an annual bonus targeted at 10%. The base pay offered will be determined based on relevant factors such as experience, education, and geographic location.
All your information will be kept confidential according to EEO guidelines.
Technical Requirements (for remote workers only, not applicable for onsite/in office work):
In order to successfully work remotely, supporting our patients and providers, we require a minimum of 5 MBPS for Download Speed and 3 MBPS for the Upload Speed. This should be acquired prior to the start of your employment. The best measure of your internet speed is to use online speed tests like https://www.speedtest.net/. This gives you an update as to how fast data transfer is with your internet connection and if it meets the minimum speed requirements. Work with your internet provider if you have questions about your connection. Employees who regularly work from home offices are eligible for expense reimbursement to offset this cost.
Privia Health is committed to creating and fostering a work environment that allows and encourages you to bring your whole self to work. Privia is a better company when our people are a reflection of the communities that we serve. Our goal is to encourage people to pursue all opportunities regardless of their age, color, national origin, physical or mental (dis)ability, race, religion, gender, sex, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.
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