TuneCore is looking for a Digital Marketing and Special Projects Manager to support its TuneCore Accelerator artist development programs for its High Value Clients. This opportunity oversees the artist development program for our high profile artists and B2B label and manager clients, working in tandem with TuneCore’s parent company, Believe, to develop and offer marketing products and services to increase artist and label success and early to long term artist development.
Reporting into the Head of Marketing - Believe with a dotted line to the TuneCore CRO, the Digital Marketing and Special Projects Manager understands how marketing programs developed by Believe will benefit TuneCore artists and B2B clients at all stages of artist career development. The Digital Marketing and Special Projects Manager will be involved in the development and coordination of the expansion of the suite of marketing programs that are developed by Believe in coordination with our digital streaming partners to be used by TuneCore artists and labels.
This role will be based out of Paris.
The tasks and responsibilities of this position include, but are not limited to:
What You’ll Do
● Oversee the digital marketing component of TuneCore Accelerator, TuneCore’s artist development
program for our high profile artists and B2B label and manager clients
● Develop, pilot and expand new marketing products and services for TuneCore Accelerator working
together with TuneCore’s parent company, Believe
● Educate TuneCore’s internal teams on the new marketing products and services developed for
TuneCore Accelerator
● Coordinate TuneCore’s internal team’s involvement in pilots and expansion of new marketing
products and services for TuneCore Accelerator developed with Believe.
● Oversee and execute digital marketing local activities, from negotiation to creation and execution of innovative & creative marketing campaigns with digital platforms
● Provide regular reports to TuneCore’s internal teams on results via performance analysis and KPIs overview
Other Duties
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice
● 5 years of experience in the music industry, preferably focused in digital marketing
● Broad knowledge of the current and global digital music market, digital landscape, and trends
● Passion for independent music and artist development
● Target driven and capacity to work in a fast-paced environment while prioritizing workload; you’re comfortable with substantial cold-calling and outreach activity
● An in-depth understanding of the digital service providers landscape.
● Ability to imagine and build artist marketing campaigns to develop visibility on digital service providers
● A keen interest in digital technologies and digital marketing opportunities
● Data-driven: the ability to analyze and use data to optimize streams and release strategy
Education:
● BS/BA degree or higher
Desired Skills, Knowledge & Experience:
● Analytical problem solver with the ability to excel in a fast-paced environment
● A clear, transparent, and efficient communicator with experience presenting complex information and ideas simply to both internal and external stakeholders
● Detail-oriented, ability to follow processes
● A strong sense of priorities, ability to juggle various projects at the same time
● Strong influencer and relationship builder with internal teams
● Experience and passion for working in an international, multicultural environment
● Comfortable operating with resource constraints
● Ability to manage ambiguity well and to work autonomously
● Preference for working in a collaborative, fast paced, growth culture
● Flexible in approach and non-bureaucratic
Our Values:
TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are respect, expertise, fairness, transparency and our values include collaboration and innovation. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.
We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist.
CSR Strategy: Shaping Music for Good
Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.
We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.
Shapers Program
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music for Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.
BE THE CHANGE
As part of our commitment to gender equity in the industry, TuneCore and Believe partnered with leading entertainment and media analysis research firm MIDiA Research in 2021 for a groundbreaking study on the underrepresentation of female creators in the music industry.
For the fourth annual study, BE THE CHANGE: Gender Equality in Music, leading market intelligence and consulting firm MIDiA Research surveyed more than 4,100 members of the music industry—with a predominant focus on creators—in an effort to better understand their struggles and provide tangible strategies to help them overcome their challenges. Our intent for this study is to inspire meaningful change in the industry.
Recognition and Awards:
o Fast Company's 10 Most Innovative Companies in Music list (2023 & 2024)
o Crain's Best Places to Work in NYC (2022 & 2023)
o Billboard Women in Music List: Andreea Gleeson, CEO (2023 & 2024)
o Billboard Indie Power Players List: Andreea Gleeson, CEO (2021, 2022, 2023)
o Billboard's International Power Players List, Andreea Gleeson, CEO (2021, 2022, 2023, 2024)
TuneCore and Believe are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive work environment. We encourage applicants of all backgrounds to apply. All your information will be kept confidential according to EEO guidelines.
