Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.
Our vision: A world where everyone is free to focus on their most purposeful work, together.
In this role, you will be an integral part of the Digital Acquisition Team, contributing to in-depth digital media analysis, optimization of digital channels, and delivering valuable insights to enhance our marketing campaigns.
Responsibilities:
- Plan, implement, and optimize various online marketing campaigns with focus on Paid search
- Conduct regular campaign analysis, reporting, and optimization, including performance analysis, statistical evaluation, and message optimization.
- Conduct monthly forecasting by channels
- Utilize scripts and other automation tools to enhance campaign efficiency.
- Monitor and maintain keyword bids, daily and monthly budget allocations, impression share, quality scores, and other essential account metrics.
- Oversee the creation of extensive keyword lists.
- Provide strategic recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other aspects of paid search.
- Create standardized reports to track and measure digital channel performance.
- Develop visualizations to provide self-serve insights to key stakeholders.
- Generate ideas for teams to enhance campaign effectiveness.
Required skills & experience:
- 3+ years’ experience with PPC (Google Ads, GDN, Facebook) with Digital Analytics Experience, preferably B2B
- Hands-on experience with web analytics tools like Google Analytics.
- Strong understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPA, ROAS, etc.
- Analytical mindset and creative thinker to strategize and execute on A/B tests within campaigns.
- Strong Excel knowledge (at least lookups and pivot tables)
- Data Visualization Skills
- Passionate about exploring data to find insights
- Resourceful with a can-do attitude
- Very detail-oriented and organized
- Excellent written and verbal communication
Interpersonal skills
- Good communication, collaborative demeanor and ability to work in distributed, multi-functional, multinational teams with the ability to articulate a point of view.
- Fostering a fun and productive team environment.
Perks of working at Wrike
- 25 days of holidays
- Sick leave compensation
- Cafeteria (Benefit plus)
- Private healthcare membership (Canadian Medical)
- Meal vouchers
- Pension plan
- Mobile tariffs
- „Lítačka“ transportation annual coupon reimbursement
- Multisport card
- Parental leave
#LI-PK1
Who Is Wrike and Our Culture
We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
Hybrid work mode
Wrike promotes a hybrid work mode for those that live near an office hub, we meet in the office 2-3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.
Our persona
💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful.
Our culture and Values
📈 Deliver Business Outcomes
🥇 Be better than the competition
🚀 Move fast. Then, move faster
🤝 Know our customers
🏆 We win together
💪 Have courage
