Digital Marketing Analyst

WATI is an early stage, fast growing SaaS platform that is revolutionizing how companies communicate with their customers. Through our cutting-edge customer engagement software built on Whatsapp’s Business API, businesses are now able to have personalised conversations, be easily accessible and engage with their customers in-real time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service and that’s exactly what our platform empowers companies to do.

This is made possible through WATI’s easy-to-use platform that can be made up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 54 countries are now using WATI within just a year of launch.

We are looking for an experienced Digital Marketing Analyst with over two years relevant experience to support our digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.

Responsibilities

• Collecting and analyzing customer, marketing, and web behavioural data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaigns and web measurement strategies.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.

Requirements

• Bachelor's degree in marketing or a related field.
• Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.