Digital Marketing Analyst

Responsibilities: 

Work experience: 4 to 6  years

1. Data Analysis & Reporting:

   • Analyze the performance of digital marketing campaigns, including paid search, social media, email marketing, and display ads.

   • Monitor key performance indicators (KPIs) such as traffic, conversion rates, cost per acquisition (CPA), return on investment (ROI), etc.

   • Create and maintain dashboards and reports to visualize campaign performance and make recommendations for optimization.

   • Provide actionable insights based on data analysis to enhance marketing strategies.

2. Campaign Management:

   • Assist in the creation, execution, and optimization of PPC (Pay-Per-Click) campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, etc.).

   • Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.

   • Analyze user behavior and adjust campaigns to optimize conversion rates.

3. Strategy Development & Optimization:

   • Work closely with the marketing team to develop and implement digital marketing strategies that drive traffic and conversions.

   • Conduct A/B testing on ad creatives, landing pages, and calls-to-action (CTAs) to improve campaign performance.

   • Stay up to date with digital marketing trends, platform updates, and best practices to continuously improve campaigns.

4. PPC Analysis:

   • Analyze and optimize PPC ad performance, ensuring campaigns are achieving the best possible results.

   • Track budget allocation and monitor campaign spend to ensure cost-effectiveness.

   • Provide regular performance reports and suggest areas of improvement.

5. Collaboration & Communication:

   • Work with cross-functional teams such as content, SEO, and creative teams to ensure consistent messaging and alignment across digital marketing initiatives.

   • Present campaign performance data and insights to stakeholders, including marketing managers and senior leadership. 

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field Or 4 to 5 years of work experience as a digital marketing analyst. 

• Proven experience in digital marketing, data analysis, and PPC campaign management.

• Familiarity with Google Analytics, Google Ads, Facebook Ads Manager, and other analytics and advertising tools.

• Strong analytical and problem-solving skills with the ability to turn data into actionable insights.

• Experience in creating and maintaining dashboards using tools like Google Data Studio, Tableau, or Power BI.

• Basic understanding of SEO, content marketing, and other digital marketing channels.

• Excellent communication skills with the ability to present complex data clearly and concisely.

Perks:

• Day off on the 3rd Friday of every month (one long weekend each month)

• Monthly Wellness Reimbursement Program to promote health well-being

• Monthly Office Commutation Reimbursement Program

• Paid paternity and maternity leaves

Bachelors or Masters qualification

All your information will be kept confidential according to EEO guidelines.