We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.
Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.
As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.
Why you will love this opportunity as Digital Engagement Manager at Civica
As a Digital Engagement Manager at Civica, you’ll have the chance to lead innovative projects that make a real difference in communities. You’ll work with a dynamic team, leveraging cutting-edge technology to enhance user experiences and drive digital transformation. This role offers a blend of creativity and strategy, allowing you to shape impactful digital campaigns and engage with diverse audiences. If you’re passionate about making a positive impact and thrive in a collaborative environment, this opportunity at Civica is perfect for you!
Requirements
Role Purpose
The Digital Engagement Manager is a strategic leader responsible for driving the creative development and execution of digital campaigns across multiple platforms. This role involves fostering innovation, leading a team of creative professionals, and ensuring that all digital engagement efforts align with the brand's objectives. The ideal candidate will have a strong understanding of social channels, paid social advertising, and email marketing and experience with Agile methodologies to manage design projects effectively. This position requires strategic thinking, creative problem-solving, and excellent time management skills to oversee multiple projects simultaneously.
Principal Accountabilities
Key Responsibilities:
1. Creative Development & Innovation:
· Develop and execute innovative digital engagement strategies that resonate with target audiences.
2. Leadership & Talent Development:
· Mentor and manage a team of creative professionals, providing performance feedback and career development opportunities.
· Identify and nurture talent within the team to maximise productivity and achieve the best creative outcomes.
3. Stakeholder Management:
· Collaborate with key stakeholders to ensure all digital engagement efforts align with business objectives and brand guidelines.
· Manage relationships with internal and external partners to drive successful campaign execution.
4. Agile Methodologies & Resource Allocation:
· Use Agile and Scrum methodologies to manage design projects, ensuring efficient workflow and timely delivery of campaigns.
· Allocate resources effectively to maximise productivity and meet project deadlines.
5. Social Media & Paid Advertising Expertise:
· Leverage deep knowledge of social channels to reach target audiences in chosen markets effectively.
· Oversee the development and execution of paid social advertising campaigns, optimising performance, and engagement.
6. Email Marketing & A/B Testing:
· Manage email marketing efforts to improve campaign effectiveness, including A/B testing and metrics analysis.
· Ensure all email content is optimised for engagement and aligned with brand messaging.
7. Copywriting & Brand Management:
· Maintain a strong eye for copy, ensuring that all digital content aligns with the brand’s voice and guidelines.
· Oversee the consistency and quality of all creative work, ensuring it meets the highest standards.
8. Strategic Thinking & Problem Solving:
· Conduct market and competitive analysis to inform long-term digital engagement strategies.
· Develop creative solutions to complex challenges, ensuring that campaigns are innovative and effective.
9. Quality Assurance & Continuous Improvement:
· Implement and maintain QA processes to ensure all digital campaigns meet quality standards.
· Continuously seek opportunities for improvement, applying lessons learned to future campaigns.
10. User-Centric Design & AI Integration:
· Incorporate user feedback and behaviour analysis into digital engagement strategies to enhance user experience.
· Explore and integrate AI approaches to support and enhance creative processes.
11. Time Management & Multi-Project Handling:
· Manage multiple digital engagement projects simultaneously, ensuring that all deadlines are met.
· Prioritise tasks effectively to maximise productivity and deliver high-quality results on time.
12. Talent Development:
· Identify and nurture talent within the team, providing opportunities for professional development and skill enhancement.
· Foster a collaborative and innovative work environment.
Essential Competencies
· Must have 6+ years of relevant experience in similar role.
· Proven experience in digital marketing, social media management, or a related field, focusing on campaign development and execution.
· Strong understanding of paid social advertising, email marketing, and A/B testing.
· Experience with Agile and Scrum methodologies.
· Excellent leadership and team management skills.
· Ability to manage multiple projects and priorities in a challenging environment.
· Strong strategic thinking and creative problem-solving abilities.
· Knowledge of AI and its applications in digital engagement is a plus.
· Excellent written and verbal communication skills.
Benefits
Why you'll love working with us
We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect:
We're all different - and we love this about us.
We provide an inclusive, safe, and welcoming environment to all Civicans, new and old Focus on learning- there are heaps of opportunities to enable you to grow and be your best.
Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.
Flexible Work - we have the technology and tools to support you to work from home and come into our offices now and then to catch up and socialise with colleagues.
Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you.
We are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In fact, we strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better outcomes. We are working hard to increase the diversity of our team wherever we can, and we actively encourage everyone to consider becoming a part of it.
