A highly organized, experienced individual passionate about enhancing website performance and increasing conversion rates through data-driven strategies. You thrive in a dynamic environment where you can drive revenue growth and improve user experience by leveraging your analytical skills and industry expertise. Better Collective is looking for a highly organized, experienced individual to support our European business. In this role, you will enhance our website performance and increase conversion rates through data-driven strategies, ultimately driving revenue growth and improving user experience.
You will…
- Develop and implement data-driven conversion rate optimization strategies tailored to our websites.
- Utilize A/B testing and multivariate testing methodologies to identify and implement improvements.
- Stay updated on industry best practices and emerging trends in conversion rate optimization.
- Monitor and analyse website and digital campaign performance using web analytics tools such as Google Analytics.
- Identify key performance indicators (KPIs) and track metrics related to conversion rates and user behavior.
- Generate regular reports and present findings to stakeholders, highlighting opportunities for optimization.
- Conduct qualitative and quantitative research to gain insights into user behavior, preferences, and pain points.
- Utilize tools such as heatmaps, session recordings, and surveys to gather data on user interactions.
- Collaborate with cross-functional teams, including marketing, design, and development, to implement optimization strategies.
- Communicate effectively with team members to ensure alignment on goals and priorities.
- Generate comprehensive reports on optimization efforts, including key findings, recommendations, and performance metrics.
- Translate technical insights into actionable recommendations for non-technical stakeholders.
- Coordinate with internal and external teams to execute optimization projects effectively and efficiently.
- Define project scopes, timelines, and deliverables, ensuring adherence to deadlines and budgets.
