carsales is hiring a

Digital Analytics – Implementation Specialist

Richmond, Australia
Full-Time

This is your opportunity to join the carsales team as we embark on the next phase of our transformative journey and be a big part of something big. We are seeking someone who excels not only in implementing collection of critical data across an estate of digital web & app properties, but also in the cross-functional skills necessary to drive genuine business growth.

You will be instrumental in enabling & advising on all manner of analytics, experimentation, personalisation & optimisation use cases across an exciting product roadmap for one of our company's largest portfolios. Join us and be a catalyst for change in a dynamic and forward-thinking environment.

What you’ll do: 

  • Act as the key subject matter expert, advising data customers (business end-users) on optimal data points for collection & implementation, based on the customer's needs
  • Lead & evolve the development of implementation practices to enable fit-for-purpose digital data collection to support incremental growth and expansion of data utilisation across the carsales business, aligned with revenue and commercialisation opportunities
  • Identify web & app data collection requirements based on key use cases, and act as a key contributor alongside Product, Analytics & Marketing teams to ensure feasible measures of success are incorporated into data collection requirements
  • Manage end-to-end implementation of data collection to designed specification across app & web, enabling carsales to record & act upon; user behaviour/traits/personas, interaction with digital features & functionality, opportunities for A/B testing and experimentation, customer journey / purchase patterns
  • Construct points-of-view on, undertake assessments of, and bring perspectives in on emerging digital analytics technologies with applicability to carsales and delivery of commercial success in mind

What are we looking for? 

  • Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously). 
  • An all-of-business ownership mindset over siloed success; leading with high levels of personal integrity and accountability, and the ability to build trusted working relationships with management and execution teams alike
  • Strong organisational & prioritisation skills
  • Able to lead the elicitation of data requirements from non-technical audiences, produce technical solution design and implementation specifications, collaborate & communicate with developer teams to achieve successful implementation
  • Knowledge of data collection & tracking practices within native mobile app environment e.g. Firebase Analytics, mobile SDKs, app-based Google Tag Manager is highly advantageous
  • Demonstrated expertise working with digital analytics platforms, tag management systems & data collection technology (e.g. Google Analytics, Adobe Analytics/CJA, Amplitude, MixPanel, Google Tag Manager, Adobe Launch, web SDKs)
  • Knowledge or experience of data collection to support either; A/B testing & experimentation platforms such as Optimizely/Google Optimize and/or Marketing Automation (swrve, Braze) platforms is advantageous

A few other things we want to let you know about... 

  • carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support. 
  • We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. 
  • We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. 
  • Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. 

So come and join our team - because every role is a big role in our plans to go big. 

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