- Google Analytics 4 (GA4) Configuration & Management: Oversee and manage all aspects of GA4, ensuring proper setup, functionality, and troubleshooting any measurement and system-related questions.
- Data Connector Implementation: Enable data connectors into GA4 via Google Tag Manager (GTM) to ensure smooth data flow and accurate analytics reporting.
- Tag Management: Collaborate with website developers to implement and manage data layer events, ensuring GTM can accurately capture user interactions and send them to GA4 for tracking.
- Event Tracking: Configure custom events within GTM for both GA4 and external platforms (e.g., paid social media accounts) to enable retargeting and track performance.
- Data Analysis: Provide insights and recommendations based on data collected through GA4, helping guide marketing strategies and operational decisions.
- Collaboration: Work cross-functionally with marketing teams, developers, and other stakeholders to ensure analytics meet business goals.
- Documentation & Training: Maintain documentation for all GA4-related processes, and provide training and support to internal teams regarding data insights and analytics usage.
Education:
- Bachelor’s degree in a related field (e.g., Marketing, Data Analytics, Information Systems, Computer Science, or similar).
- Advanced certifications in Google Analytics (GA4) and/or Google Tag Manager preferred. (plus)
Essential Skills:
- GA4 Expertise: Deep understanding of the GA4 platform, including configuration, troubleshooting, and reporting capabilities.
- Google Tag Manager Mastery: Proven ability to create, manage, and troubleshoot tags, triggers, and variables within GTM.
- Data Layer Management: Proficient in working with developers to set up data layer events that GTM can interpret and send to GA4.
- Data Connector Integration: Experience connecting various data sources to GA4 using GTM and other tools.
- Collaboration: Strong communication skills, able to work effectively with cross-functional teams, including developers, marketers, and leadership.
- Technical Problem Solving: Ability to troubleshoot complex technical issues related to analytics and tag management.
- Paid Media Retargeting: Familiarity with setting up retargeting campaigns across social media platforms using GA4 data.
Experience:
- Minimum of 3+ years of experience in digital analytics, with a focus on Google Analytics (GA4 expertise required).
- Extensive experience with Google Tag Manager and the creation of data layer events for both analytics and retargeting purposes.
- Proven track record in enabling and managing data connectors within GA4.
- Experience collaborating with development teams to implement and troubleshoot technical solutions for analytics.
- Hands-on experience with setting up custom events and retargeting through paid social media platforms (Facebook, Instagram, etc.).
The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.
Discover more about our universe, for additional information, visit our website -> https://www.devoteam.com/expertise/creative-tech/
