Digital Ad Ops Manager

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft Media’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our assets include several out-of-home (OOH) media units such as rooftop monitors and the largest bike share network in the country, while our digital assets include in-car entertainment screens and Lyft in-app sponsorship opportunities. Our work is fun, challenging, and rewarding, and we are looking for a customer-focused team member passionate about solving problems, delighting our agency partners, and winning new business. 

As a Digital Ad Ops Manager at Lyft Media you will play a critical role in supporting our internal sales team to achieve its goals. You will be a true team player, providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns. You will develop, evaluate, and improve processes and tools in order to improve day-to-day operations and efficiencies for our sales team. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about customer satisfaction.

Responsibilities:

• Collaborate with advertisers to set up and launch advertising campaigns on the Lyft platform
• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
• Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
• Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
• Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
• Troubleshoot and resolve any technical issues related to ad delivery and performance
• Generate regular reports on campaign performance and provide insights to advertisers and internal teams
• Utilize data to develop performance insights and recommendations for campaign improvements
• Collaborate closely with Lyft Media's sales and account management teams to understand advertiser objectives and deliver on campaign goals
• Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
• Ensure that all advertisements adhere to industry regulations and Lyft Media's advertising policies
• Stay informed about changes in advertising regulations and update campaigns accordingly

Experience:

• BA/BS degree and 3+ years of digital advertising sales operations or campaign management experience required.  Digital Out-of-Home (DOOH) experience preferred
• Proficiency in ad management platforms, including programmatic advertising tools
• Strong analytical skills and the ability to translate data into actionable insights
• Excellent communication, interpersonal, and organizational skills
• Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive
• Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients
• Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks
• Must demonstrate hands-on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting; experience with Vistar Media a significant plus
• Must be comfortable leading projects with limited direction or oversight

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected base pay range for this position in the New York City area is $94,000-$117,500. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.