DIGITAL ACCOUNT MANAGER
Job Title: Account Manager, Digital
Reports to: Associate Director, Digital
Location: Central London, Old St
Type: Permanent, full-time
About this role
We are looking for an established Account Manager to join the digital team in London. The role of an Account Manager on the Digital team requires an innovative and creative thinker, somebody who is great at explaining often complex digital and social media concepts to non-digital natives and somebody who can balance the operational delivery and execution of digital campaigns while managing client relationships.
You will also need to work closely with the Chorus team. Chorus is an aggregated and collaborative strategic services practice that sits at the heart of the agency, with a remit to drive integrated thinking and creativity across the client portfolio and new business, elevating our work from good to great. Chorus contains specialists across strategic planning, data & analytics, social media & digital innovation, digital & website design, print & PowerPoint design, content production, media intelligence & strategy and creative platform & campaign development.
Key Responsibilities
Ensuring accurate and timely contributions to your key accounts: brief responses, campaign management, content plans, creative assets, campaign analysis, reporting and more – to the high professional standards that our clients expect
Supporting the work of more junior members of the team, providing basic training and guidance where required
Managing and nurturing client relationships – you will often be the main point of contact and will be required to contribute to client meetings, supporting the SAM/AD in presentations and escalating any client issues to the senior team
Working collaboratively across practices and internal teams, including Chorus and being an active advocate of our digital services, contributing to internal education and explanation through regular discussion and involvement in training
Contributing effectively to new business pitches and organic growth opportunities by identifying areas of opportunity across social and digital, providing data and insights in to the platforms, features and approaches we could be using and including in our proposals. In addition to supporting the team in the delivery of other research to support new business initiatives
Setting up and managing reporting for client projects and campaigns, providing clear and insightful commentary as the specialist as well as proving specialist reporting for influencer campaigns alongside industry benchmarks
Working closely with the Zeno London design team, as well as external suppliers, making sure that briefs and timelines are communicated effectively, and outputs are to the standard required and that we push our work creatively
A strong understanding of the benefits of paid amplification across all channels, with the ability to assist with the execution of content promotion on key social channels (Instagram, Facebook, LinkedIn and TikTok with the support of a paid media specialist
Assisting in the development of relationships with talent managers and influencers for your specific accounts
Assist in the delivery of brief responses for influencer marketing, supporting the SAM/ASD on campaigns
Attending and supporting on content plans, content creation and content shoots on behalf of clients, supporting the digital team where required
Set and work to KPIs, working with internal data and analytics resource to ensure robust reporting behind all data required to measure campaigns.
ABOUT ZENO
Zeno Group is an award-winning, global, integrated communications agency, born from PR. Our core areas of expertise span industries and marketing channels across consumer, healthcare, corporate and technology, with a digitally-led and data-driven approach to our work. We are proud to represent a diverse roster of clients that include some of the world’s leading companies and brands. Zeno Group is part of the Daniel J. Edelman family of companies.
We pride ourselves on being the agency of choice for the boldest and brightest, and seek to inspire people to do highly creative and transformative work, delivering true business value for our clients. We’re fiercely committed to our culture and are proud to regularly be shortlisted for best place to work and for our environmental credentials.
This is a high-energy, entrepreneurial environment, where being ‘mid-sized’ doesn’t limit what we can do; but frees us up to do so much more, and to evolve faster in a rapidly-changing market with a brand-centric approach.
We are home to 1,000 people in the Americas, Europe and Asia Pacific, and celebrated our 25th anniversary in 2023.
