About Burson:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
Job Responsibilities:
- Oversee the scope, planning, budgeting, definition, and initiation of digital accounts and projects.
- Serve as the main account contact and cultivate relationships with clients through day-to-day interactions and account servicing.
- Become familiar with the client’s business objectives, communication strategies, and internal stakeholders.
- Ensure the timely and successful delivery of projects according to client’s needs and objectives.
- Clearly communicate the progress of campaigns and initiatives to internal and external stakeholders.
- Plan, execute, and manage projects, including but not limited to influencer campaigns, client events, and social media campaigns.
- Develop and execute social media, influencer marketing strategies, and creative campaigns.
- Identify and build relationships with prominent influencers and thought leaders.
- Research relevant industry experts, competitors, target audience and users.
- Brainstorm new, creative approaches to influencer campaigns.
- Liaise with internal teams to create and coordinate communication strategies that work across different channels.
- Knowledge of digital, mobile and social media environments and experience across a range of analytics platforms preferred.
Requirements
- Degree qualifications with at least 4-6 years of relevant experience in a similar role or within integrated marketing communications organizations.
- Proven track record in outreach campaign strategies.
- Experience in paid social on global and Chinese social media is a must.
- In depth knowledge of the social media marketing industry.
- Well organized with excellent time management skills.
- Outstanding project management skills.
- Excellent interpersonal and relationship-building skills.
- Strong networking aptitude.
- Familiarity with global influencers and media relationships; experience working with global influencers in fashion, sustainability, or tech is a plus.
- Understanding of macro topics, such as global economy, environment protection and international relations, would be a big plus.
- Excellent written and verbal communication skills in English are a must.
- Fluency in Mandarin & Cantonese would be a bonus
- Less experienced candidates will be considered for the Senior Account Executive position
*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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