Role: Demand Generation Marketing Manager - emphasis on email/SMS campaign experience
Company: Fintech startup - more detail provided via email prior to initial call
Location: El Segundo, CA - hybrid 2x week in-office
Compensation:
- Mid level: $100k - 120k base + performance-based bonus and equity options
- Senior level: $120k - $140k base + performance-based bonus and equity options
Key Responsibilities
- Execute successful campaigns to generate leads and grow the sales pipeline
- Lead the marketing efforts to upsell our product suite and expand customer engagement
- Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue
- Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
- Design iterative experimentation plans to continuously optimize and improve campaign effectiveness
- Drive growth across key metrics (MQLs, SQOs, pipeline, revenue) - measure success, optimize against targets, and report on performance regularly
- Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
- Develop and implement content marketing strategies that align with demand generation goals, including the creation and distribution of valuable, relevant content to attract and engage target audiences
- Collaborate closely with key stakeholders across Product, Engineering, Sales, and Customer Success
Skills & Requirements
- 4+ years of email marketing/CRM experience
- 4+ years of experience marketing software products, ideally B2B or B2B2C
- Experience with HubSpot highly preferred
- Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
- Technical email knowledge (understanding of webhooks, APIs)
- Self-starter with the ability to drive projects forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and derive actionable insights from data
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
Benefits & Perks
- Medical, dental, and vision insurance
- HSA and FSA accounts
- 401(k) retirement plan
- Unlimited PTO with responsibility and accountability
- Disability & Life insurance
- Hybrid work environment in a beautiful El Segundo-based office
- Gympass membership
