We are seeking a skilled and motivated Demand Generation Manager to drive marketing initiatives in Japan. As the Demand Generation Manager, you will be responsible for developing and executing strategies to generate demand, increase brand awareness, and support revenue growth. You will collaborate closely with cross-functional teams to deliver impactful campaigns and initiatives that resonate with target audiences.
- Develop and execute demand generation strategies and campaigns to drive awareness, engagement, and demand for TeamViewer solutions across Japan.
- Collaborate with regional sales teams to understand market dynamics, customer needs, and sales objectives, aligning demand generation activities accordingly.
- Utilize a mix of marketing channels and tactics, including digital marketing, events, webinars, content marketing, email marketing, and social media, to reach target audiences effectively.
- Own end-to-end campaign management, including campaign planning, execution, optimization, and performance measurement, ensuring alignment with business goals and objectives.
- Work closely with the global marketing team to localize and adapt global campaigns for regional relevance, considering cultural nuances and market preferences.
- Manage marketing automation platforms and tools to execute campaigns efficiently and effectively, leveraging data-driven insights to optimize performance and drive continuous improvement.
- Collaborate with internal stakeholders, including product marketing, content development, design, and sales, to create compelling messaging and content that resonates with target audiences.
- Monitor and analyze key performance indicators (KPIs), including campaign effectiveness, lead quality, conversion rates, and pipeline contribution, providing regular reporting and insights to stakeholders.
- Stay informed about industry trends, competitive landscape, and emerging technologies to identify new opportunities and best practices for demand generation.
- Represent TeamViewer at industry events, conferences, and webinars to promote brand awareness and generate leads.
- Bachelor's degree in marketing, business, or a related field; MBA or equivalent experience is a plus.
- Proven experience in demand generation, marketing, or related roles, preferably within the technology/software industry.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) is highly desirable.
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Analytical mindset with proficiency in data analysis, reporting, and performance measurement to drive data-driven decision-making.
- Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external stakeholders.
- Results-oriented mindset with a track record of delivering measurable results and achieving targets.
- Fluency in English (Business Level) & Japanese Native Speaker
- Willingness to travel occasionally within the region for events and meetings.
TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.
TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.
