Demand Generation Manager

Who We Are

Electric is on a mission to simplify IT for small businesses everywhere. In the US alone, 99% of companies are small businesses, and we have a huge opportunity to impact how they run by providing a solution that makes managing IT easy (even if you’re not an IT expert)! Our employees are our most valuable asset. We have a people-first culture that prioritizes inclusion, support, growth, and development. You're not just an employee here; you're an important part of our community and of our mission to simplify IT. If you want to bring your skills to a highly collaborative team and are passionate about pairing the creative with the analytical, have a flair for testing and experimentation, embody grit, determination, and curiosity, and want to be part of bringing Electric to small businesses across the U.S., read on.

Overview

Electric’s Marketing Team is looking for a Demand Generation Manager to join our team to build and scale demand creation and pipeline conversion programs. You will be responsible for the strategy and execution of Electric’s demand generation programs across a variety of channels. As part of Electric’s marketing team, you will partner closely with sales, revenue ops, data science, and other teams to ensure our demand generation programs are driving impact to the business.This is a unique opportunity to define the demand generation function at Electric while directly contributing to the growth of the marketing team and ultimately the company’s revenue.

Job Responsibilities

• Lead demand generation programs from ideation to execution to reporting
• Develop and implement demand generation strategies and campaigns to drive qualified leads to sales team
• Manage multi-channel campaigns to drive qualified leads and pipeline generation
• Collaborate with cross-functional stakeholders across Product, Sales, Partnerships, Revenue Operations, and Data Science 
• Design and implement test plans to understand drivers of lead conversion and revenue including identifying new B2B channels
• Analyze campaigns performance and continually optimize for efficiency 
• Partner with cross functional teams such as Sales, Product, and Data Science 

Qualifications, skills 

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of experience in demand generation, growth marketing with a focus on B2B or SaaS 
• Experience in building demand gen programs for start-ups with $5MM- $20MM revenue 
• Excellent communication and project management skills
• Copywriting and attention to detail
• Experience with digital advertising platforms
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Ability to present marketing plans clearly, drive alignment and urgency cross-functionally

Read about working at Electric here and meet our leadership team! 

We offer a range of benefits that include: 

• Flexible and generous PTO 
• Mental Wellness Days 
• Volunteer Days
• Medical, Vision, Dental, and Orthadontia Coverage
• 401k 
• ESOP (Employee Stock Option Program)
• Kindbody Membership for Family Planning
• Pre-taxed Commuter Benefits 
• Generous Parental Leave
• Paid medical, family, and military leave
• Short and Long Term Disability 
• Employee Assistance Programs 
• Life Insurance funded by Electric
• Training and career growth 
• Awesome team building events! 

Where?

We are headquartered in NYC, with an office in Denton, TX and remote locations across 24 states. Our largest markets outside of the Tri-State area and Dallas-Fort Worth area are San Diego, Denver, Raleigh. We embrace a hybrid culture and offer opportunities throughout the year for folks to get together in regional markets or at HQ.  With a widely distributed team, we are used to working remotely across different time zones. 

See below to see if you are eligible to work within the 23 states we hire in: Arizona, California, Colorado, Connecticut, Florida, Georgia, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Jersey, New York, North Carolina, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin. 

Standard Working Hours: local timezone, 9:00AM -6:00PM

We are an equal opportunity employer. 

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users. 

We are committed to creating a diverse and inclusive work environment. Electric does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.

Accommodations

Electric is committed to providing access, equal opportunities, and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation as part of the recruitment process, please contact: [email protected].