Nevada, United States

About Crunchbase

Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We’re proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way.

We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states:
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington

Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!

Revenue at Crunchbase

As Demand Generation Manager, you will play a key role in driving lead generation efforts and supporting growth for our Crunchbase API and Data Licensing product. You will be responsible for executing and optimizing multi-channel demand generation programs, collaborating closely with the marketing and business development teams to drive pipeline and revenue growth. Your focus will be on top-of-the-funnel activities, including lead generation, nurture campaigns, partnerships, events , and marketing automation. Additionally, you will be responsible for reporting on campaign performance, helping to refine and optimize marketing efforts based on data insights.

What You’ll Do:

Campaign Execution: Design, build, and manage multi-channel marketing campaigns (web, chat, email, webinars, and more) aimed at generating high-quality leads from Enterprise sized accounts.
Lead Nurturing: Develop and implement lead nurturing workflows to guide prospects through the buyer’s journey, using marketing automation platforms to scale personalized outreach.
Paid Media: Partner with Paid Media team to build lead gen campaigns across Google Ads and Linkedin, ensuring effective targeting and messaging that drives quality leads and positive ROAS.
Content Strategy: Collaborate with the content team to align marketing assets (whitepapers, case studies, webinars) with demand generation strategies and campaign objectives.
Partner Marketing: Work directly with partners to build and execute joint-marketing plans, utilizing campaigns and events to drive pipeline with new and existing customers
Event Marketing: Partner with Event Marketing Manager to build lead generation opportunities at in person and virtual events. Help track and hit ROI goals by ensuring event leads convert into qualified opportunities.
Data Analysis & Reporting: Assist in tracking key performance metrics (such as conversion rates, pipeline, and MQLs), and create reports to share with the broader marketing team to help optimize campaigns.
ABM: build multi-channel ABM campaigns that drive awareness, engagement, and pipeline among priority accounts. Help our business development team define target account lists.

What We’re Looking For:

Proven experience with A/B testing, lead scoring, and segmentation and experimentation methodologies.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Experience working with chat (e.g, Drift, Qualified) and ABM tools (e.g, Demandbase, 6sense).
Excellent cross team collaboration skills. Have partnered with business development, sales, and RevOps teams in the past.
Excellent communication and collaboration skills.
Proficient with Google Office Suite and other marketing software tools.
Bachelors degree in Marketing, Business, or a related field preferred
3+ years of experience driving enterprise pipeline at a high-growth B2B company. Preferred experience scaling demand for prospects within the following industries: financial services, investment firms, market research or app development.
SaaS and/or startup experience is highly desirable.

Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.

You may also be entitled to receive equity and benefits.

Salary Range

$116,110—$136,600 USD

What Crunchbase Offers:

Competitive salary and equity
Remote first policy
Generous Reimbursement policy for learning and development activities
Monthly fitness / mental health stipend
14 weeks of fully-paid time off for new parents
Flexible Paid Time Off (PTO)
Volunteering Paid Time Off
Incredible medical, vision and dental benefits for employees and their families
401(k) and Roth plans, and free annual financial adviser check-in
Monthly internet stipend
Work from home allowance to purchase furniture for your work from home space
Matching charity contributions for our Townhall awards
A team of creative, transparent entrepreneurs driven to accomplish our mission

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

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