What you get to do in this role:
- Work together with country/regional/global marketing leadership to develop a field marketing plan that supports sales objectives and grows the customer base.
- Work on marketing plan and activities for products within the competitive arena
- Work with our teams on strategy to support advanced analysis, value propositions, and supporting collateral that describe the unique benefits of ServiceNow
- Coordinate product launches including messaging and positioning, internal communications, and field/event marketing
- Work with global marketing team for reviewing, modifying, creating, and managing the marketing assets in responsible area.
- Speaking engagement at marketing seminars/webinars/3rd party events.
- Research, recommend and drive targeted marketing plans that bring together corporate programs, opportunities and activities. This role will need to establish a close and efficient two-way communication with sales leadership, marketing leadership, corporate and vertical marketing and the field sales teams.
- Work cross-functionally to oversee the timely execution of the field marketing plan.
- Ensure all activities achieve standards, adhere to current messaging and remain within guidelines.
- Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.
- Engage with Inside Sales to track lead follow- up, qualification and conversion to ensure there is alignment between the field marketing activity and lead follow-up.
- 8+ years marketing experience in a comparable industry. (SaaS or IT industry is preferred.)
- The ability to create ideas for how our products can make our customers and partners more successful
- Business application skills/experiences are preferred
- Creative messaging skills based on value and benefits
- Passion about our products and the possibilities of shaping the future of how people work
- Proven ability to develop and execute marketing plans that meet specified ROI, sales and campaign objectives.
- Strong budget management and project tracking capabilities.
- Proven ability to work in a demanding, fast paced, high growth environment under tight deadlines.
- The ability to manage multiple programs at one time and support a diverse sales organization.
- Strong presentation, writing and communication skills required.
- Creative problem solver and resourceful in meeting marketing program goals to grow market share.
- Ability to think strategically and articulate strategic initiatives.
- Excellent project management skills with an ability to prioritize on their own, and delegate tasks when appropriate.
- Strong knowledge use of BI tool, Marketing Automation Tool, CRM tools, Microsoft Dynamics, etc
- Excellent coordination, networking & communication skills
- Able to manage multiple stakeholders and dependencies with excellent communication and influencing skills
- Strong in Japanese and English communication skills (verbal and written)
- Ability to be flexible and adapt to changing situations and environments
- Good teamworking skills
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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