Demand Generation

Hook's mission is to empower subscription businesses with AI in order to help them improve customer loyalty and revenue generation from existing customers.

We’re a Series A company who have raised $multi-million in funding from some of the top investors in Europe and the US (e.g. Balderton Capital and Lightspeed) and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way.

The Role:

As we scale, we're seeking a talented and driven Demand Generation Specialist to accelerate our growth by leading our marketing initiatives and driving quality leads into our sales pipeline. Working alongside our content producer and reporting directly to the Head of Marketing, you will be responsible for transforming our content into strategic, data-driven marketing initiatives as well as developing and executing multi-channel campaigns. You'll collaborate with stakeholders across the business, particularly in sales and product, to drive growth and success.

Job responsibilities:

• Develop and Execute Demand Generation Strategies: Design and implement multi-channel demand generation campaigns (email, content, social, paid media, SEO) tailored to target audiences within the AI and Customer Success space.
• Campaign Management: Develop and implement multi-channel demand generation campaigns aimed at increasing top-of-funnel activities, inbound pipeline, and overall revenue.
• Optimisation: Leverage data to inform, test and refine campaigns, including SEO efforts, ensuring continuous optimisation and improvement of organic results. Track, measure, and optimise the effectiveness of campaigns using tools like HubSpot.
• Execution: Manage our paid ads agency and lead paid advertising campaigns across multiple channels, including Google and LinkedIn. Oversee the execution of digital marketing campaigns, SEO, social media, email, and webinars.
• Data & Reporting: Lead the reporting process for demand generation activities. Analyse performance data, provide insights, and uncover improvements to enhance the customer journey.

Requirements

• Analytical Mindset: Strong data analysis skills, with the ability to measure KPIs, draw insights from campaign performance, and iterate on strategies.
• Funnel Optimisation: Familiarity with CRO (Conversion Rate Optimisation) principles to optimize the entire customer journey.
• Proven success in planning and executing multi-channel campaigns, including SEO, paid social, events and webinars
• Collaboration skills to work effectively with cross-functional teams especially with Sales

Benefits

💸 £55,000 - £75,000 depending on experience
🏖️ 27 days holiday (option to buy and sell holiday) + bank holidays
📈 Generous stock options
🏥 Private health insurance so you can get the best care you need
🧘 Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
📚 Annual learning & development budget for every employee
🏢 Flexible working - we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
💻 The best equipment for everyone to work with

Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.