Demand Generation & Field Marketing Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Demand Generation & Field Marketing Manager

Why We Have This Role

We’re looking for an experienced Field and Demand Generation manager who has exceptional experience in managing and running strategic marketing programs within Germany and the Benelux region. 

This person will be focused on building the Qualtrics brand within Germany, alongside generating and progressing quality leads and pipeline for our sales team. This person would be part of our regional Demand Generation & Field Marketing team in Europe, Middle East, and Africa, and they will work collaboratively across other marketing teams such as Brand, Digital, Communications, Thought Leadership, and Product Marketing. 

We are looking for someone who is exceptional at partnering with Sales and Customer Success  in order  to develop inspiring and high-impact marketing strategies and drive strong execution of campaigns, evergreen, and events. In particular, this individual will have a passion and experience for developing marketing activations for Enterprise strategic accounts in the form of 1:1 account-based marketing.

How You’ll Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales and customer success teams. 
• Must have strategic acumen and execution skills, and a deep understanding of personalization, how to create memorable experiences through events, and how to integrate the marketing mix for demand generation and conversion. 
• Proficient in time management, navigating ambiguity, and managing multiple priorities. 
• Skilled negotiator who can find innovative solutions with limited resources. 
• Self-motivated, excellent communication, project management, and organizational abilities. 
• Expert in their field with fresh perspectives and ideas. 
• Experience using qualitative and quantitative metrics to achieve goals. 
• Exceptional stakeholder management and interpersonal skills required.

How You’ll Grow

• By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. 
• Our mission is to build technology that positively impacts businesses and makes them more human.
• As a member of our global marketing organisation, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• In this role, you will take ownership of a dedicated field region or industry. Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

ABM Strategy Development:

• Develop and execute comprehensive account-based marketing strategies to engage high-value Enterprise accounts.
• Collaborate with sales and marketing teams to identify key accounts and create personalised marketing plans.
• Analyse market trends and customer insights to inform ABM strategies.

Campaign Management:

• Lead the regional activation of global campaigns, including inputting field priorities into campaign scope, developing regional activation plans and account segmentations.
• Utilise marketing automation tools and CRM systems to track and measure campaign performance.
• Optimise campaigns based on data-driven insights and feedback.

Field Marketing Activities:

• Plan and execute field marketing events, including trade shows, webinars, workshops, and executive briefings.
• Develop localized marketing programs and assets tailored to the DACH and Benelux regions.
• Coordinate with sales teams to ensure alignment and support for regional marketing activations and across the marketing mix.

Collaboration and Communication:

• Advise DACH and Benelux sales leadership, product marketing, brand, digital demand generation, and customer success teams to ensure a cohesive market strategy and a relevant regional mix.
• Foster strong relationships with key stakeholders and external partners.
• Provide regular updates and reports on ABM and field marketing activities to senior leadership.

Budget Management:

• Manage field marketing budget, ensuring efficient allocation of resources.
• Track and report on ROI of marketing programs and campaigns.

What We’re Looking For On Your CV

• We are looking for a candidate with a minimum of 12 years of hands-on experience in B2B marketing, specifically in the field and/or Account-Based Marketing (ABM).
• This individual should have a proven track record of delivering measurable commercial results.
• Previous experience in B2B marketing and events, particularly in the enterprise software or SaaS industries, would be highly beneficial. 
• Additionally, experience in regional marketing would be a plus.
• Ability to travel across Germany, Austria, Switzerland, and the Benelux countries is required for this position.

Preferred Qualifications

• Degree in Marketing, Business or equivalent
• Excellent copywriting skills for promotional emails, invitations and other event related materials
• Knowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and other event management software

What You Should Know About This Team

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. 
• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. 
• Challenges excite us, as we view them as opportunities for growth and positive transformation. 
• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favourite Perks and Benefits

• Qualtrics Experience Program - a bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• Our offices are in the centre of our work life and we take pride in creating an open and collaborative work space
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team