ABOUT THE ROLE
We are seeking an experienced and effective Senior Demand Generation Specialist to drive our demand generation and marketing funnel optimization. Reporting to the Director of Marketing, this person will work closely with marketing, sales, and executive teams to fuel the company’s growth. This contractor will get their hands dirty in a range of marketing tactics - from partner marketing to events to conversion rate optimization to marketing analysis.
How you'll spend your time
- Develop and execute multi channel lead generation strategies, including educational top of funnel campaigns as well as product centric launch activities.
- Collaborate with external partners to support our mutual goals and execute comarketing campaigns with partners and for events.
- Work closely with all go-to-market teams to align on goals, collaborate on campaigns, and drive full funnel success.
- Get your hands dirty in a variety of lead gen tactics as needed to grow leads and pipeline through both organic and paid, digital and offline channels.
- Focus on our primary growth channels: webinars, email (full lifecycle), and event planning / trade show marketing.
Who you are
- BA/BS or equivalent working experience
- 5-10 years of experience in a demand generation or growth marketing hands-on execution role at the Senior Manager or Director level
- Experience leading and executing demand generation programs across a variety of paid and organic channels
- Experience with SMB go-to-market execution, ideally with sales-led and product-led funnels
- Excellent communication skills, both written and verbal, with ability to present clearly to an executive audience
- Analytical and able to draw insights from data to set team strategy and forecast results
- Proficiency with Salesforce, HubSpot, and Google Analytics preferred
- Experience in ecommerce a plus
WORKING AT TEIKAMETRICS
Join us! We hire talented individuals remotely across the following states: California, Colorado, Connecticut, Florida, Georgia, Idaho, Indiana, Kentucky, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia & Washington. In addition, we also have remote opportunities in China and India.
ABOUT TEIKAMETRICS
Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended. #LI-Remote
