The Demand Generation Specialist will coordinate a wide variety of marketing initiatives around the strategy, coordination, and execution of Email Campaigns, Webinars, and Other Outbound Activities. Other duties include reporting results and related tasks as assigned by the Director of Marketing.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
· Manage email and webinar campaigns in marketing automation program from conception/setup to reporting. Experience with GoToWebinar, Pardot and Salesforce is strongly preferred.
· Create impactful nurture programs to improve conversion rates from leads to opportunities
· Ensure all marketing campaigns are set up with defined success criteria that are measurable upon campaign launch and agreed upon sales and marketing.
· Ensure that action items, milestones, and deliverables from various projects are properly synchronized amongst various parties involved in launching key campaign initiatives.
· Maintain an internal marketing calendar that outlines all major marketing campaigns and promotions.
· Responsible for weekly and monthly marketing reporting that measures the effectiveness of campaigns.
· Learn and utilize content project management tool as part of the campaign creation process
· Work with internal groups to ensure timely and effective delivery of all projects and marketing programs.
· Implement and track marketing initiatives.
· Help with event and award tracking as needed.
· Other duties as assigned
Requirements
DESIRED MINIMUM QUALIFICATIONS:
· Strong written and verbal skills
· 3+ years of experience creating marketing campaigns and demand generation
· Highly detail oriented with the ability to handle multiple projects at once
· Working hours Noon – 9pm or 2pm-11pm (taxi available after 10pm)
· Creative problem-solving skills, but unafraid to ask questions
· MS Office skills in Word, Excel, and PowerPoint
· Bachelor’s degree, preferably Marketing or related field
Benefits
BENEFITS:
• Competitive remuneration package and company bonus scheme + great social benefits
• Food voucher 175 BGN
• 25 days paid holidays annually to help nurture work-life symbiosis
• Free transportation for the night shifts
• Additional Health Insurance package, including extensive medical, dental & vision care
• Multisport Card
• Corporate events and various social committee activities
• Free fruit and catering in the office as well as a great variety of snacks and drinks
• An open, casual environment that gives you plenty of freedom to realize your ideas
• A culture that embraces change, speed and getting things done while balancing your personal freedom
• Long term career opportunities and professional growth in a global company
• You’ll work with an outstanding group of smart, friendly and driven people in one of the most innovative tech companies in Sofia
