Blend360 is hiring a

Data Scientist - Media Mix Modelling (MMM)

Hyderabad, India
Full-Time

We are seeking a highly skilled Data Scientist/Analyst with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models and data-driven techniques.

Key Responsibilities:

  • Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.).
  • Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels.
  • Collaborate with marketing and business teams to translate business objectives into quantitative analyses and actionable insights.
  • Build predictive models to forecast the impact of future marketing activities and recommend budget allocation.
  • Present and communicate complex findings in a clear, concise, and actionable manner to both technical and non-technical stakeholders.
  • Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement.
  • Ensure data integrity, accuracy, and consistency in all analyses and models.
  • Stay up-to-date with the latest trends and advancements in media mix modeling, marketing analytics, and data science.
  • Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration.
  • Create and maintain documentation for all models, methodologies, and analysis processes.
  • Bachelor’s or Master’s degree in Data Science, Statistics, Economics, Mathematics, or a related field.
  • Proven experience (3+ years) working in Media Mix Modeling (MMM) and/or marketing analytics.
  • Strong proficiency in statistical modeling techniques (e.g., regression analysis, time-series modeling) and data analysis.
  • Hands-on experience with tools and technologies such as Python, R, SQL, and data visualization platforms (e.g., Tableau, Power BI).
  • Familiarity with marketing data sources (e.g., Nielsen, IRI, social media data, CRM, etc.).
  • Excellent problem-solving skills and a strong analytical mindset.
  • Ability to translate complex data into actionable insights and recommendations for business stakeholders.
  • Strong communication skills with the ability to present findings to both technical and non-technical audiences.
  • Experience working in a fast-paced, data-driven environment.
  • Familiarity with machine learning techniques and frameworks is a plus.

Preferred Qualifications:

  • Experience working with large datasets and cloud-based data platforms (e.g., AWS, Azure, Google Cloud).
  • Knowledge of marketing attribution models, customer segmentation, and lifetime value (LTV) analysis.
  • Experience in running A/B tests and controlled experiments.
  • Prior experience in a consulting or marketing agency environment is a plus.
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