We are looking for a Manager to join our growing US Strategic Insights & Prioritization, Marketing & Customer Analytics team. This role will be critical in helping the US business maximize the value of our customer data in decision making and driving engagement and incrementally with our customers.
Our digital business has grown rapidly over the past several years, and we have aggressive plans to accelerate this growth to deliver on our customer’s expectations for years to come. With the exciting launch of our Loyalty program in 2021, and the heightened focus the business has given to our digital channels like the McDonald’s mobile app and our CRM channels, this role will help develop the appropriate processes and governance rigor so that we can trust the customer data that we rely on daily to understand business performance and drive insight.
The key mission of our Marketing and Customer Analytics division is to deliver end-to-end, best in class, Marketing & Customer Analytics that generate data and insights for decision making to drive Business Performance and better Customer Experience.
Our guiding principle is to drive towards a rich, personalized experience for our customers across all McDonald’s digital channels (e.g., Mobile App, Web, Kiosk, Digital Menu Boards, CRM, etc.) and to maximize the return and effectiveness of our marketing investments wherever and whenever possible. This position is critical to enabling this work in the most effective and efficient way we can.
Responsibilities:
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800 - $165,490 / per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
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