Responsibilities:
- Analyze complex data sets, including marketing data, to identify trends, patterns, and actionable insights.
- Generate data-driven insights to support marketing strategies and decision-making processes.
- Develop and maintain dashboards and reports using data visualization tools to track and optimize marketing performance.
- Collaborate with cross-functional teams, including marketing, sales, and product teams, to understand data requirements and deliver analytical solutions tailored to marketing needs.
- Conduct statistical analyses to interpret marketing data and inform business strategies.
- Ensure data accuracy and integrity in all marketing analyses and reports.
- Communicate findings and recommendations to marketing stakeholders in a clear and concise manner.
- Continuously improve processes and methodologies for data analysis and reporting, with a focus on marketing data.
Requirements
- Bachelor's degree in Data Science, Statistics, Computer Science, Marketing, or a related field.
- 5+ years of experience in a data analysis role, with a focus on marketing analytics.
- Proficiency in SQL for querying and managing data.
- Strong skills in Python for data analysis and statistical modeling.
- Experience with data visualization tools such as Tableau or Power BI, particularly in creating marketing dashboards.
- Excellent analytical and problem-solving skills, with a deep understanding of marketing metrics.
- Strong attention to detail and accuracy in handling marketing data.
- Ability to work independently and as part of a team.
- Effective communication skills, both written and verbal, with an ability to translate complex data insights into marketing strategies.
- Familiarity with data warehousing concepts and ETL processes is a plus.
- Knowledge of machine learning techniques and tools is an advantage.
- Background in digital marketing, SEO/SEM, or marketing automation tools.
Preferred Skills:
- Experience with advanced statistical analysis and predictive modeling in the context of marketing.
- Familiarity with big data technologies and tools (e.g., Hadoop, Spark), especially as they relate to marketing data.
- Understanding of business intelligence, data warehousing concepts, and their application in marketing.
- Knowledge of other programming languages such as R or JavaScript, with experience in marketing analytics.
- Experience with cloud platforms (e.g., AWS, Azure, Google Cloud) for data analysis and storage, particularly in marketing contexts.
Benefits
Awesome Benefits for Our Team!
- Christmas Bonus: 30 days, to be paid in December.
- Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
- Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
- Dental Insurance: Always smile with confidence!
- Life Insurance: (Death and MXN Disability)
- Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
- Cell Phone Reimbursement & Transportation Subsidy.
- Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United Satates.
- MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
- Exclusive Discounts: Benefits with different companies for being part of MezTal.
- Academic Agreements: Access to national universities and language schools.
