Choreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploy best-in-class media planning, activation, and measurement tool and methodologies.
We are looking for a Data Ananlyst to join our Measurement team, composed by 22 Consultants. The team is young, talented, and dynamic.
The candidate will work closely with both internal WPP/GroupM Agencies and external clients on business with the aim to provide strategic and tactical insight in order to optimize marketing investments and maximize ROI.
RESPONSIBILITIES
- Measure and analyze impact of marketing activities on client business goals
- Analyze different type of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, promotion, call center data and other relevant factors
- Develop Marketing Mix Models, Regression Based Attribution Models, Multi-touch Attribution and other analytical solutions to provide data driven recommendation supporting media investment allocation and planning
- Evaluate different Marketing and Media Scenarios, forecasting business results and supporting marketing strategy
- Manage the relationships with internal and external stakeholders, to lead the whole analysis process, from data collection up to final presentation and discussion with the client
- Design and develop performance reports, defining the Key metrics & actionable insight
ABOUT YOU
- A curious and data-oriented mindset, with economic-mathematic-statistic background
- Strong analytical skills set and problem solving
- Excellent communication and presentation skills, combined with the ability to collaborate across teams
- Strong interest for the interpretation of business data
- Excel and PowerPoint proficient
- Knowledge of the English language
- Have a strong orientation toward team working, collaboration and support of colleagues, while always maintaining a positive approach
- 3+ years of working experience
The knowledge of the following will be considered as a plus:
- Previous experience with Marketing Mix Modeling/Econometric Modeling
- BI tools like PowerBI, Data Studio, Tableau, QlikView
- Python/R/Sql/Google Cloud Platform/Scripting Skills
- Previous experience in a Consulting/Analytic Roles
LOCATION
WPP Campus in Milan (plus the option for hybrid working).
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.
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