Customer Marketing Manager

Our Company:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Your Role at impact.com:

The Customer Marketing Manager will be responsible for developing and executing marketing programs that increase engagement, retention, and advocacy among our customers. This person will manage various customer (Brand, Agency, Publisher, Creator) marketing initiatives, including content creation (case studies, testimonials), award submissions, events management (both virtual and live) and support strategic company initiatives. They must be able to communicate well cross-functionally and cross-departmentally to ensure we stay on track, with the ultimate goal of hitting Marketing’s customer expansion and customer referral goals. This employee should enjoy building and nurturing relationships whilst working on a wide variety of projects with multiple global and local stakeholders and have ambitions to grow and expand their responsibilities within the marketing team.

What You'll Do:

• Customer events and community building - plan and execute a variety of Brand, creator, agency, publisher events (conferences, happy hours, partnership mixers).
• Customer advocacy - Set up and manage a customer advocacy and local referral program, including the creation and management of a Customer advisory board. Secure paid co-marketing opportunities on impact.com “media properties” (e.g ads on operator, in-platform pop ups, banners in our newsletter).
• Content creation and distribution - identify and nurture champions to participate in case studies, testimonials, videos and event speaking engagements. Own the development of a Partnership Podcast - Private sessions for our customers.
• Customer lifecycle marketing - build targeted campaigns to support every stage of the customer journey from onboarding to renewal and expansion. This includes cross-sell campaigns and driving local reviews on platforms such as G2 and other local sites.
• Customer feedback loop - work with customer success and product teams to gather, analys and act on customer feedback to help with platform enhancements and inform marketing messaging.
• Performance measurement - track and report on the success of customer marketing initiatives in partnership with our operations team and help with presentations if necessary.
• Cross functional collaboration - coordinate and collaborate with the various marketing sub-departments and customer facing teams globally and locally to stay on track and execute plans.
• Able to multitask and create irrational customer love.

What You Have:

• 7+ years professional experience
• Excellent communication and interpersonal skills, with the ability to engage and connect with customers authentically
• Strong project management skills, with a demonstrated ability to consistently prioritise and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
• Creative and analytical
• Is comfortable creating spreadsheets, decks, zoom webinars (familiar with Salesforce and/or Marketo is a plus)
• Positive attitude and true team player
• Enjoys working with various teams (design, content marketing/product marketing, events, sales, success) across multiple regions

Nice to have:

 Affiliate & Partnerships Industry Fundamentals Certification by PXA

Benefits:

• Responsible PTO policy - take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
• Flexible remote working policy
• Training & Development - Free Coursera Subscription and PXA partnerships learning
• Restricted Stock Units - 3-year vesting schedule pending Board approval
• Internet Allowance
• Gym reimbursements
• Technology stipend
• Mental  Health and Wellness Benefit - Including 12 Therapy/Coaching sessions + Dependent coverage
• Health Insurance
• 6 Months Paid Parental Leave
• Free in office lunches several days per week 

impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.