We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
We have an opportunity for a Freelance Experience Strategist to help us on a part time basis through early 2025. This role will require approximately 8-20 hours per week (average of about 15 hours per week) and is starting immediately.
What You’ll Be Working On
- Support development of communications plan
- Develop channel briefs for social & digital creative to fulfill media plan
- Review creative to ensure alignment to brief & platform best practices
- Create and manage omnichannel asset ecosystem document mapping creative assets to audiences across the funnel
- Consult on and contribute to briefs for various digital marketing channels (social media, digital display, website, email, app engagement, etc.) as neede
How You’ll Excel In Your Role
- 5-10 years' experience in digital marketing and/or social media strategy (experience with channels beyond social required)
- Familiarity and understanding of basic principles of brand building and measurement (i.e. brand trackers, audience segmentation, category dynamics, principles of growth, etc.)
- Available for meetings in PST timezone
- Must be able to contribute independently to the below requirements without requiring a lot of oversight/training
- Clear, competent, and confidence-inspiring communication style
