Fella & Delilah is the direct-to-patient clinic for busy working families in Middle America to get to a healthier weight.
Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.
We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.
GLP-1s are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.
Our mission is to accelerate the global take-up of GLP-1s among busy, working families to solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.
We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.
Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4
We're backed by top healthcare & consumer investors:
Y Combinator
Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
AngelList Early Stage Fund (backed by Naval Ravikant)
BrandProject (venture-builder behind 2 unicorns)
The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
As Conversion Rate Optimization (CRO) Lead at Fella & Delilah, you’ll work closely with our Growth PM, Head of Growth, Engineering and design team to shape the vision and execution of our CRO work to improve on-site conversion.
You’ll start by auditing funnels, analytics, landing pages, and campaigns - identifying opportunities to implement page enhancements that drive performance breakthroughs. You'll own the execution of high-impact A/B and multivariate tests through your technical knowledge and analytical rigor.
Over time, you’ll become the optimization expert across the company - planning and launching whole new customer journeys that will make big improvements to our Lead > Sale conversion rate.
This is a full-time remote role.
You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our Lead Designer (Marjoe Bacus) & CEO (Richie Cartwright).
Straight away
Optimize core conversions
Audit: Analyze site analytics to identify major conversion rate opportunities across funnels. Create comprehensive optimization roadmap.
Design: Develop basic wireframes and prototype solutions using Figma (or similar) for testing hypotheses and improving user flows.
Test: Execute A/B and multivariate tests to enhance page layouts, copy, and CTAs for improved conversion rates.
Analyze: Evaluate results, quantify improvements, and collaborate cross-functionally to implement winning variants.
Refine analytics & reporting - Strengthen tracking systems, build testing pipelines, and create dashboards that showcase optimization insights.
In the near future
Scale Optimization Program - Expand testing across the full customer journey: ads, email, and product flows to impact core KPIs including CAC & LTV.
Testing Expertise: 3+ years designing and implementing optimization tests that lift conversion rates. Strong grasp of statistics and analytics.
Can create easy to understand wireframes: Experience with Figma or similar tools to prototype and communicate test concepts for the design team.
Technical & Analytical Skills: Proficient in implementing A/B tests via web platforms. Strong grasp of statistics and analytics. Able to troubleshoot technical issues.
Strategic Thinking: Exceptional ability to identify high-impact opportunities and translate data insights into actionable design solutions.
Cross-functional Leadership: Track record of successfully collaborating with Product, Marketing, and Engineering teams to drive results.
Full Funnel Experience: Background in optimizing across awareness, acquisition, conversion, and retention stages.
Communication Excellence: Skilled at presenting complex data through compelling narratives and visualization.
Adaptability: Thrives in ambiguous environments, effectively prioritizing opportunities and pivoting strategies as needed.
Team Leadership: Experience managing optimization teams (in-house or agency) with strong mentoring capabilities.]
These are the core cultural standards to which we hold ourselves & our team-members at Fella:
Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.
If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that you wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*
Compensation: $30k-$60k/yr inc equity
Healthcare: comprehensive medical insurance (if appropriate)
Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
Remote: our team is fully distributed across the world and functions fully remotely
Personal development: budget for books, courses, coaching
Personal wellness: budget for gym, health apps
Coaching: free biweekly health coaching
Equipment: Macbook & work-from-home equipment provided as needed
What are we missing? We're still early so you get to shape our culture.
