We are looking for a CRM Segmentation & Data Insights Specialist to join our CRM & Customer Engagement team. This role involves co-developing the CRM strategy through segmentation, data analysis and providing insights to optimize customer communication. You will play a key role in designing, monitoring, and improving CRM campaigns (such as email marketing, SMS, push notifications), customer retention, lead generation, and marketing automation.
Once you join our Team you will be responsible for:
Analyzing and segmenting the customer and subscriber base to identify target groups and create personalized CRM campaigns
Developing and implementing segmentation strategies that enhance customer engagement and loyalty
Monitoring campaign performance (email, SMS, push) and recommending actions based on data insights
Creating reports and providing insights from campaigns to support strategic and operational decisions
Collaborating closely with e-commerce, BI, and brand teams to understand customer needs and improve communication
Initiating actions to increase customer retention and lifetime value
Why Tylko?
Being a part of the Tylko team goes beyond clocking in every day and keeping your head down. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard, and provide the following great benefits for every single member:
One bonus day off every month
Comprehensive healthcare
Multisport
A discount on all Tylko products
And of course, a dog-friendly office!
