CRM Operations Specialist

Let’s start with the role

As a CRM Operations Specialist, you will focus on retention/reactivation marketing across our online Sportsbook & Casino products. You will also work closely with the Head Quarters CRM team, Commercial Teams & Local CRM Managers as a stakeholder of the CRM Operations Team in your area of responsibility. 

 As a CRM Operations Specialist, you will:

• Execute CRM strategies to engage & retain our customer base, using best practices to ensure optimal email delivery results;
• Ensure email layout, design and content are optimized for best results in all CRM campaigns;
• Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs;
• Manage customer contact and delivery KPIs and support the strategy to maximize customer engagement;
• Execute and fulfill various promotions and offers in an efficient manner;
• Monitor Bonusing & Rewards levels for Sportsbook & Casino customers and ensure that bonuses are offered in agreed timescales and budget;
• Work cross-functionally with various groups, including but not limited to CRM Strategy, CRM Campaign Management, Technology, Marketing and Sales;
• Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met;
• Ensure that content is published on time and is of a consistently high standard;
• Conduct review and analysis of all CRM activities to ensure optimal results;
• Coordinate CRM Campaigns communication with other departments and teams.

What you will bring:

• University degree, preferably in the areas of Business Administration, Marketing;
• Proven CRM experience, particularly with on-line marketing & automated CRM practices;
• Experience in creating and implementing CRM campaigns across different channels of communication;
• Online gaming knowledge will be highly appreciated;
• Knowledge of CRM systems and tools, including experience in using e-mail providers (like Acoustic, Salesforce, Marketo, “Exact Target” or Optimove);
• Good problem-solving abilities and excellent communication;
• Great interpersonal skills as a team player;
• Strong analytical & numerical skills, attention to detail;
• Fluency in verbal and written communication in English;
• Spanish language is mandatory (written and spoken).