Company Website Ad:
Balsam Brands, Inc. seeks CRM Marketing Manager. Worksite: 999 W Main Street, Suite 1000, Boise, ID 83702. Offered wage of $146,640 per year. Must put job code REF1290T on resume and cover letter.
DUTIES AND RESPONSIBILITIES
Responsible for enhancing company’s lifecycle marketing programs in the quest to make the customer experience best in class within the marketplace. Oversee the catalog and email teams, make sure that tasks and projects are delivered on time and accurately, and help develop and nurture their career path at company. Assist in the development and management of our catalog and email calendars across a portfolio of brands, and help analyze catalog and email results, identify weaknesses, and help develop solutions on how to optimize campaigns going forward. Collaborate on cross-functional projects and present learnings to brand leads and various cross functional team members. Management of a team including (but not limited to): reporting on status of different team member deliverables and KPIs, hosting team meetings; conducting 1:1s with direct reports. Lead CRM team members in planning, managing, and executing catalog, direct mail, and email marketing campaigns. Light email development and troubleshooting. Create email segmentations, schedule email sends, and calendar campaigns. Coordinate with brand and channel leads to align on goals, campaign strategy, messaging, and timing. Reports on email results when needed for Brand leads and for business reviews. Manage agency relationships. Guide CRM and cross-functional team members in completing various roadmap projects. Develops functional marketing budgets and understands how role and function tie to financial goals of company. Stay on top of industry trends, best practices, technologies, and competitive landscape to share with various team members. Ability to adapt to a rapidly changing environment.
REQUIRED EDUCATION AND EXPERIENCE
All your information will be kept confidential according to EEO guidelines.
Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Ireland, the Philippines!The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace.Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/Balsam Brands in Forbes: https://bit.ly/balsambrandsforbesAt Balsam International, our Philippine Regional Operating Headquarters, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. Being recognized as one of the Philippine’s Best Work Places by the prestigious Great Place To Work organization is a testament to this.We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010 with occasional in-person meet-ups and events to help build relationships and foster camaraderie.Team Manila represents nearly every function in the company — from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup.Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPHBalsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimitedAt Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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