CRM Manager
We are looking for a CRM Manager
We are responsible for our customer communications and marketing automation across the customer lifecycle. We operate across a range of marketing channels but have a particular expertise in email, this role focuses on our high-growth FlexiPay and Cashback card propositions.
Please note, the minimum expectation for office attendance is two to three days per week in our central London office.
Who are we?
We’re Funding Circle. We back small businesses to succeed.
At Funding Circle, we believe the world needs small businesses. That’s why we’ve made it our mission to help them get the finance they need to grow.
With more than a decade of expertise under our belt, we’ve built a game-changer of a platform with cutting-edge data and technology that’s reshaping the landscape of SME lending. Say goodbye to lengthy applications and hello to lightning-fast decisions! In just minutes, SMEs across the UK can get a decision, giving them access to competitive funding in a flash.
We know that good business is about good people. So we pride ourselves on providing meaningful, human support as well as fast, hassle free processes to deliver an unbeatable customer experience.
The role
Leading the development and management of CRM campaigns, projects and communications to support our FlexiPay and Cashback card propositions. You are likely to be working to drive applications, support funnel conversion, gather insights on customer experience and other key insight, across the lifecycle
Working with CRM stakeholders, analytic and data partners to define our audience segmentation approaches and contact strategies for both manual and automated campaigns
Measuring results, proposing optimisations and making change happen - you will have scope to reform and improve our customer messaging approaches
The opportunity to lead one of our products CRM processes and take ownership
Lead and manage projects you propose from concept to full delivery - collaborating with others in the CRM and adjoining teams
Identify, assess and prioritise CRM initiatives that help grow the product, delivering value for both the short- and long-term. These projects could be directly CRM-related (a new campaign, a new approach or segment) or in bordering disciplines, such as Customer Experience (how do we best collect data for and surface it to our Sales team)
Proactively problem solving, identifying and confidently mitigating any risks, issues or control weaknesses that arise in your day-to-day
What we’re looking for
A growth mindset, you’ll be driven, smart and able to think on your feet while we develop these products, this is a fast paced area of our business
All-round email marketing channel know-how with a strong sense of how to deliver CRM or email campaigns ‘hands on’ via an ESP or customer engagement tool - knowledge of at least one platform (ESP or CDP) is essential and some knowledge of HTML is preferred
An interest in SME business finance and the ability to connect with the products and thought patterns involved in the sector
Ability to prioritise opportunities and develop effective CRM strategies to support our customers, there is significant opportunity and latitude for independence in this role
Appreciative of creative, copy and an ability to create thoughtful customer messaging
A solid understanding of the data requirements of a CRM campaign or automation
At Funding Circle we are committed to building diverse teams so please apply even if your past experience doesn’t align perfectly with the requirements.
Want to learn more?
Why join us?
At Funding Circle, we celebrate and support the differences that make you, you. We’re proud to be an equal-opportunity workplace and affirmative-action employer. We truly believe that diversity makes us better.
We back our Circlers to build their own incredible career, making a difference to small businesses every day. Our Circler proposition is designed to support employees both in and out of work, and it is anchored around four pillars: Health, Weath, Development & Lifestyle.
A few highlights:
Health: Private Medical Insurance through Aviva, Dental Insurance through Bupa, MediCash, access to free online therapy sessions and exclusive discounts with Hertility for reproductive health support.
Wealth: Octopus Money Coach, free mortgage advisor partnership and discounts across numerous retailers through Perks at Work.
Development: Dedicated annual learning allowance and full access to internal learning platform.
Lifestyle: Wellhub (for fitness discounts), Electric Car Scheme and more!
And finally, we have award winning parental leave policies supporting parents through enhanced maternity, partner and adoption leave, as well as additional leave for parental bereavement and for fertility treatments.
Ready to make a difference? We’d love to hear from you.
