We are looking for an experienced Freelancer in the CRM Team to develop, lead, and deploy new initiatives & activities to help us surpass our ambitious goals of improving customer value.
You will:
- Lead several high visibility projects and drive new initiatives together with the team, ranging from campaigns, automations, segmentation, data science models & communication channels, to new technical initiatives on the CRM front, improvements in customer reachability, and excelling on the creative front.
- Collaborate closely with other teams in Marketing, Product, Platform, and Business Analytics.
- Launch pre-defined CRM campaigns via the relevant communication channels to different segments of the user base to achieve the desired revenue objectives.
- Work very closely with all CRM Managers to align on the campaigns, segmentation, and tests.
- Support, design, implement and track the CRM A/B tests.
- Create, test, & deploy the required landing pages for the campaigns.
- Analyse data, derive insights and use them to drive the CRM performance forward.
You are:
- Great at analytical skills, have a proactive mindset, and enjoy ownership & responsibility.
- An expert in multichannel CRM activities (email, push, in-app, web).
- Able to structure yourself and with an eye for detail.
- Are able to understand, communicate, and drive technical projects with the help of relevant Product Managers and Engineers.
- Comfortable with working autonomously.
You have:
- Many years of in-depth experience in CRM, including strategic & leadership experience with a focus on revenue generating activities.
- Ideally prior experience of using Emarsys CRM Marketing Cloud, especially for the email channel. Experience with other similar tools like Braze, Iterable, Airship, etc. will be considered.
- Good to have: experience in Contentful, Tableau, ESL (Emarsys Scripting Language).
- Prior experience of doing CRM in a subscription business is a plus.
- Knowledge of GDPR and email opt-in requirements.
- A track record of finding innovative solutions & approaches.
- A passion for data-driven approach to CRM activities.
- Excellent communication skills in English.
Diversity at Babbel
As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you’d like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.
Sounds good? We are already looking forward to hearing from you! Check out also our jobs page, our blog and our techblog to get an impression about #lifeatbabbel!
