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We’ve got our ii open for our next outstanding CRM Executive:
Reporting to the Senior CRM Manager, the CRM Executive (internally known as a CRM Lead) forms an integral part of the CRM team at interactive investor. The CRM team is accountable for building, optimising and managing a customer communication strategy which delivers on our commercial and customer objectives.
Requirements
Key Responsibilities:
• Review campaign briefs and develop multi-channel CRM strategies, predominantly focusing on email with future plans to include push notifications, driven by insights to effectively meet campaign and customer objectives.
• Write concise, engaging copy that aligns with brand and FCA guidelines across various marketing channels, formats, and target audiences.
• Execute and deliver campaigns through our CRM platform with precision and timeliness.
• Collaborate with the commercial team to ensure consistency across all customer touchpoints.
• Monitor CRM campaign performance regularly and identify opportunities for improvement through testing and optimization.
• Uphold the first line of Risk/Compliance defence by adhering to business processes and procedures designed to meet FCA regulatory standards.
• Make informed risk decisions and credibly debate and challenge management recommendations within the framework of the approved Risk Management Framework.
• Support the first line of defence by reviewing and managing the risks and controls assigned to the department.
Skills and experience:
• Experience in translating email designs and briefs into live campaigns, with the ability to apply similar skills to push notifications.
• Skilled in writing content for CRM campaigns, particularly for email, and enjoys creating engaging copy for both email and push notifications.
• Experienced in querying databases to build targeted audiences.
• Hands-on experience with email service and marketing automation platforms, with a strong preference for Salesforce Marketing Cloud.
• Strong knowledge of core marketing automation technologies, including email content writing, HTML, CSS, and database infrastructures.
• Proven experience in designing, planning, and delivering multi-channel communication programs, including email and push notifications, both automated and ad-hoc, with dynamic content.
• Adept at applying test-and-learn methodologies to optimize performance.
• Effective organizational and prioritization skills in a fast-paced environment.
• Keen attention to detail.
• Excellent stakeholder relationship and communication skills.
Conduct rules The FCA Conduct Rules underpin our actions as an organization and are essential for every role at ii:
• Act with integrity.
• Act with due skill, care, and diligence.
• Be open and cooperative with the FCA, PRA, and other regulators.
• Pay due regard to the interests of customers and treat them fairly.
• Observe proper standards of market conduct.
