Position title: CRM Deployment Specialist
Department: Global Technology
Position band: Specialist (Global Grade 2)
Reports to: Manager, RFM Data Management & Deployment
Type of position: Full-Time
The Opportunity
Based in Toronto, the CRM Deployment Specialist will be responsible for deploying all campaigns within the Digital CRM Program. In this role, you will contribute to a fast-paced and high priority team within the Canada Technology function to support innovative and business-as-usual projects/programs involving segmentation, offers, loyalty campaigns and other CRM strategies and tactics. You will be partnering with key cross-functional team members from Marketing, Insights, Technology and agencies teams to ensure we have the right campaigns deployed at the right time and to the right Guests. The CRM Deployment Specialist will be reporting to the Manager Restaurant Technology Operations.
What’s in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.
Principal Accountabilities
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:
- Implement Marketing campaigns in the different tools handled by the Restaurant Technology Operation team (CRM tools and RFM)
- In the CRM tools, schedule and deploy Advanced Segmentation, Offers, bonus campaigns, lifecycle journeys and other Digital campaigns using McDonald’s back-end campaign management platforms & tools to support the Digital CRM, Offers, and Loyalty program.
- Schedule and update the Canada McDonald’s website with new product releases to stay complaint with Canadian nutritional regulations.
- In the RFM tool, able to implement marketing campaigns (Small & easy level).
- Handle business-as-usual activities and administrative tasks for the CRM Ops and RFM activities (example but not limited to: Answering mailboxes with questions and escalations from the field, assuring we complies to the CASL legislation, creation of images, requesting legal or translation input and approval, processing files …..)
- Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programing (Small & easy level).
- Learn new functionality and evolve operational procedures based on upgrades to platform.
- Create training materials, Q&A and guides for programs and projects.
- The experience:
- 3-5 years of experience working with content management systems (CMS), segmentation & CRM software
- Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset
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The education: post-secondary education with a focus on Digital, Business, Marketing and/or a similar field.
- Technical skills:
- Experience working in an agile environment with different web-based PM tools (ex. Basecamp, JIRA, Confluence, Asana, Wrike, etc.)
- Demonstrated Microsoft Office experience, especially Excel (ie: Marcos, Vlookups, pivot tables ect).
- Experience working in CRM software (ex. Adobe Campaign Standard, AEM, Braze) at an intermediate level.
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Collaborative and communication skills: excellent written, oral, interpersonal, and presentation skills and the ability to effectively interface with management, staff, and external partners. Bilingualism (French) an asset.
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Innovative problem-solving skills: critical thinker and ability to escalate when assistance is needed in a timely manner.
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Project management experience: detail-oriented and organized with the ability to work independently and within the context of a team.
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Flexibility: availability to execute on project timelines outside regular business hours will be required.
McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
