The company is looking for a CRM and Loyalty Analyst keen to pursue a career in a multinational organisation. The person will be part of a team of professionals responsible for the development and implementation of the loyalty scheme and marketing strategy in the company.
Main responsibilities:
- Effectively supports the EKO Loyalty Scheme across EKO Bulgaria operations and key partners;
- Meet/exceed agreed targets for the development of customer relationships and incremental sales;
- Propose and implement rewards strategies ensuring that the mix of EKO and partner offers meets member expectations;
- Manage the Loyalty software platform and all involved suppliers/systems infrastructure support/;
- Gather information on competitors, conduct analysis on their sales, prices, and methods of distribution, and marketing to thoroughly learn about the competition;
- Track and forecast trends in sales and marketing, and analyse in detail the data collected to provide management with thorough reports and results;
- Collect and analyse data regarding sales through the program, customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand;
- Measure the effectiveness of advertising, marketing, and communications strategies;
- Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable.
