As part of the development of a strategic new service for some of our artists at Believe, we are in search of a Creator Marketing Lead with exceptional skills on project management, and strong knowledge on Creator marketing and Media buying, with a specific focus on short-form platforms like TikTok. This role requires both a data-driven & problem-solving mindset to help conceive & run a brand-new artist development offer on Short-form platforms. The ideal candidate will have a strong understanding of authentic content that resonates with short-form platform audiences.
Key Responsibilities:
Lead Creator marketing campaigns, the team and the spent commitment (70%):
Manage a team of 2 creator marketing specialists
Set up, monitor, and optimize creator marketing campaigns
Evaluate platform-validated content submissions ensuring it meets our campaign’s creative and strategic standards
Launch ads campaign to support creator marketing contents
Define and deploy testing strategies to improve performance and identify new opportunities (e.g. A/B test, new levers to deploy,..)
Analyze campaign data to assess content performance and provide actionable insights for campaign and process refinement.
Manage partnership spent commitment
Collaborate across internal teams and external partners to strengthen campaign efficiency (20%):
Product team to design solutions that automate campaign workflows & reporting. This would involve expressing clear functional requirements, interface testing and providing actionable feedback.
Data & Insights teams on large-scale studies, providing comprehensive field knowledge that leads to more robust insights.
Partner Product team to provide feedback on platform features, performance insights and business needs.
Enhance Creator Marketing intelligence at Believe (10%):
Developing guidelines for setting up and launching successful, including budget, audience targeting, creator pitch to enable compelling and authentic content...Supporting go-to-market strategy by creating best practices, sales argument, …
Requirements:
Fluent in English with French and German as a plus. You are at ease communicating within an international environment.
Experience with digital marketing or influencer campaign management, using media buying tool (TikTok Ads manager, Meta business suite,...). Demonstrated ability in creative concept ideation and writing campaign briefs.
Good understanding of the influencer landscape, particularly within the US, UK and German markets. Deep understanding of short-form platforms and what music, content & mechanics resonate with audiences.
Excellent analytical skills to evaluate content and assess campaign effectiveness.
Ease in using AI tool such as ChatGPT
Ease in navigating exploration projects which can change course strategically.
The capability to work independently, managing multiple campaigns, stakeholders and deadlines efficiently.
Strong communication skills, particularly for providing constructive feedback and creative guidance.
Qualifications:
Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
Minimum of 5 years of experience in a marketing role, with a focus on digital or influencer marketing.
Proficiency in marketing platforms and tools, as well as basic data analysis software.
SET THE TONE WITH US:
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe - our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor-made training and coaching program
Remote working policy
A wellness program "Pauses" with many activities and animations in-house
Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
A healthy and eco-responsible company restaurant
Individual or family health insurance
CSE benefits
A rooftop
A gym with free classes
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
