- Acquisition form creation, testing and maintenance – using Wyng and Segment
- Audience creation and monitoring – using Segment as well as Meta
- Email set up and execution – using Braze
- Spanish speaker as much of the above will involve delivering for Spanish language markets
- Develop and implement CRM strategies to improve customer engagement and retention
- Analyse customer data to identify trends and opportunities for personalised marketing campaigns
- Collaborate with marketing and sales teams to ensure consistent messaging across all channels
- Manage and optimise customer journeys across various touchpoints
- Create and maintain detailed documentation of CRM processes and workflows
- Conduct A/B testing to improve email performance and conversion rates
- Monitor and report on key performance indicators (KPIs) related to CRM activities
- Stay up-to-date with industry trends and best practices in CRM and marketing automation
- Ensure compliance with data protection regulations and company policies
- Provide training and support to team members on CRM tools and processes
- Bachelor's degree in a relevant field with 3+ years of experience in CRM management or digital marketing
- Proficiency in CRM platforms (specifically Hubspot and Braze) and social media advertising (particularly Meta)
- Strong knowledge of email marketing, audience segmentation, and personalisation techniques
- Experience with data analysis, reporting tools, and SQL
- Excellent project management, analytical, and problem-solving skills
- Fluency in English and Spanish (minimum B2 level for both)
- Familiarity with Wyng and Segment platforms is a plus
The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.
Discover more about our universe, for additional information, visit our website -> https://www.devoteam.com/expertise/creative-tech/
