At Foxelli Group, we're not just leading the digital marketplace - we're redefining it. With 10 years of experience and a portfolio of thriving direct-to-consumer (D2C) brands generating over $20 million USD annually, we’re pushing boundaries to achieve our next growth milestone.
That’s why we’re on the hunt for the Creative Strategist who’s ready to make a real impact.
❕This role is 100% remote and you will join a team that already works from 20 different world countries.
THE ROLE
As a member of Foxelli’s video editing team, your role goes beyond assembling images - you'll become a storyteller, continuously delving into consumer psychology and the latest marketing techniques and establishing profound connections with our audience.
With more than five established brands in the US market, we get to work in a multitude of niches. Plus, we don't rely on a cookie-cutter approach. Instead, we tailor our strategies to each brand, ensuring our advertising stands out in a crowded marketplace.
RESPONSIBILITIES
Develop comprehensive strategies and briefs for video editors, detailing campaign goals, target audience, key messaging, and creative direction.
Design marketing strategies based on consumer behavior insights to create compelling content that resonates with the target audience.
Collaborate with internal content creators and UGC contributors to gather assets and ideas for ad campaigns.
Monitor the performance of ongoing ad campaigns, using data-driven insights to make real-time adjustments and improvements.
Continuously brainstorm and pitch fresh, engaging ideas to the Ads Department to keep content dynamic and relevant.
Provide guidance and support to the video editing team, helping them overcome challenges and achieve campaign objectives.
Conduct regular check-ins and feedback sessions to foster team growth, development, and alignment with campaign goals.
