Creative Director

Responsibilities:

• Develop and execute innovative concepts and designs that elevate the brand across various projects, ensuring they not only meet but exceed business objectives.
• Craft visually compelling narratives by creating impactful stories that resonate across digital, print, and broadcast channels.
• Ensure brand consistency and alignment:
Ensure all creative outputs strictly adhere to the organization's brand identity, message, and values.
Maintain consistency across all platforms and materials.
Ensure the quality of materials delivered to clients.
• Be at the forefront of design trends, technologies, and methodologies. Apply these insights to ensure the brand remains relevant and competitive.
• Manage the design process in tasks from research and ideas, sketches and concepts to realization with the help of the team into a ready-to-launch campaign
• Lead and collaborate with the creative team:
Analyze current approaches, visualize, and propose improvements.
Identify strengths, weaknesses, and any skill gaps that need to be addressed.
Lead, mentor, and inspire a diverse team of creative professionals, fostering a collaborative and supportive environment that encourages innovation and creativity.
• Effective collaboration on cross-department level:
Participate in brainstorming sessions with clients and the creative team.
Build and maintain strong relationships through effective communication, transparency, and delivering on promises.
Work closely with marketing and brand strategy teams to refine and evolve the brand’s visual and messaging strategy.
Work closely with Account Department to promote design services and demonstrate how other departments can benefit from its expertise.
• Increase unit profitability by analyzing the profitability and identify areas where costs can be reduced, and efficiencies gained.

Requirements:

• 10 years of relevant experience, with 5+ years as a creative director in an agency or corporate setting
• Strong understanding of marketing principles and best practices, including knowledge of marketing channels (digital, print, broadcast), content marketing strategies, customer personas, and journeys.
• Background in creative roles (digital marketing, graphic design, production art)
• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
• Strong portfolio, demonstrating a proven track record of developing innovative and visually compelling concepts and designs.
• Demonstrated ability to manage and mentor high-performing, diverse design teams.
• Strong creative vision, with an eye on business objectives
• The ability to understand client needs and translate them into impactful creative solutions.
• Experience in project management, with a focus on creative direction
• Ability to think strategically and translate a creative vision into an executable plan
• Great communication and collaboration skills to work effectively cross-functionally and with agency partners
• Storytelling skills - the ability to craft narratives that resonate with audiences across various channels.