About Pendulum
Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.
Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.
Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.
The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.
Position Summary:
We are seeking an innovative and talented Creative Director to lead the creative direction of our high-growth brand. This role will be a leader and visionary within the Brand organization, and be an important part of the broader Marketing team. As the Creative Director, you will be responsible for leading our creative department and ensuring that all creative outputs align with our brand identity while also driving performance metrics. This is a key leadership role that requires a strategic thinker with a strong understanding of both branding principles and performance metrics.
We’re looking for a conceptual and creative thinker who is also a strong executor, and can take a project from ideation to delivery. You’re the type of person who will come in and immediately see all of the opportunities in front of you and bring creative ideas to the table to help us build the modern and relevant brand we want to be. You’re the type of creative that enjoys all phases of creative development and has a detailed eye for modern design aesthetic and pride yourself on meticulous asset production.
We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for you. While we want someone who can think big, we also need someone who can be resourceful in how they approach execution. You are both passionate and comfortable working with a young brand in its early stages of growth.
What You'll Do:
- Brand Strategy:
With the VP Marketing develop and implement a cohesive brand strategy that aligns with the company's overall objectives.
Ensure brand consistency across all channels and touchpoints, including digital platforms, collateral, tv campaigns, and in-person experiences.
Collaborate with cross-functional teams to integrate brand messaging into all aspects of the business.
- Creative Direction:
Lead a team of designers, copywriters, and other creatives to produce high-quality, engaging content that resonates with our target audience.
Provide creative direction and feedback to ensure that all work meets brand standards, best practices for performance marketing, and aligns with strategic objectives.
Stay up-to-date on industry trends and best practices to continuously innovate and improve our creative output.
- Performance Optimization:
Work closely with the marketing team to develop and implement strategies for driving performance metrics, such as conversion rates, click-through rates, and engagement metrics.
Analyze performance data and insights to identify areas for improvement and optimization.
Implement A/B testing and other tactics to improve creative performance and ROI.
- Team Leadership:
Inspire and motivate the creative team to deliver with excellence, fostering a culture of creativity, collaboration, and accountability.
Provide mentorship and professional development opportunities to help team members grow and excel in their roles.
Manage resource allocation and workload distribution to ensure projects are completed on time and within budget.
Knowledge Requirements:
- Bachelor's degree in design, marketing, or related field.
- 5+ years of experience in a creative leadership role within the consumer goods, supplements, health, or wellness industries.
- Strategic thinker with a passion for wellness and for educating millions of people about the power of microbiome science on overall health.
- Strong portfolio showcasing a track record of successful brand campaigns and creative projects that resonate with consumers and drive results.
- Strong analytical skills and experience using data to drive decision-making and optimize performance.
- Strong capabilities in digital and web design, with a focus on both UI and UX.
- An ability to translate scientific concepts into compelling content is a bonus.
- Deep understanding of branding principles, design aesthetics, and storytelling techniques.
- Excellent communication and presentation skills, with the ability to articulate and sell creative ideas to internal stakeholders and external partners.
- Excellent leadership and communication skills, with the ability to inspire and motivate a team.
- Proficiency in design software (Figma) and familiarity with marketing analytics tools.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Salary & Benefits
- $176,985-$196,650
- Medical, Dental, and Vision
- Commuter Benefits
- Life & STD Insurance
- Company match on 401 (k)
- Flexible Time Off (FTO)
- Equity
