Creative Director

Where does this role fit in?

As the Creative Director at ITG working on one of our retail/fashion based clients account, you will spearhead the creative vision and strategy for the brand, ensuring that all campaign and content resonate with the target audience and drive brand awareness, build brand loyalty, and increase sales. You will collaborate closely with the client’s marketing team and to develop compelling and innovative campaigns that elevate category credibility and consideration.

Key responsibilities:

• Lead the development and execution of creative concepts for campaigns, including in-store, print, digital, and social media.
• Translate client briefs and brand guidelines into engaging visual and copy elements that align with the brand's identity and target audience.
• Manage a team of designers, copywriters, and art directors, providing guidance and feedback to ensure high-quality work that meets client expectations and deadlines.
• Oversee the production process, from concept development to final delivery, ensuring consistency and excellence in all deliverables.
• Stay updated on industry trends and best practices in fashion and interiors marketing to continuously innovate and differentiate the brand in a competitive market.

How to succeed:

• Demonstrate a deep understanding of the retail industry and the target audience's preferences and behaviours.
• Foster a collaborative and creative work environment, encouraging team members to think outside the box and push creative boundaries.
• Communicate effectively with clients and internal stakeholders, presenting ideas and concepts with confidence and clarity.
• Manage time and resources efficiently to meet tight deadlines and deliver exceptional results within budget constraints.
• Embrace feedback and continuously seek opportunities for growth and improvement in both personal and team performance.

What decisions will you make?

• Creative direction for campaigns, including visual aesthetics, messaging, and tone.
• Resource allocation and project prioritisation to ensure efficient workflow and timely delivery of projects in collaboration with the project management and production functions of the team.

Requirements

What are your qualities?

• Creativity and innovation: Ability to think creatively and develop unique concepts that capture the essence of the brand and resonate with the target audience.
• Leadership and collaboration: Strong leadership skills with the ability to inspire and motivate team members to achieve shared goals.
• Attention to detail: Meticulous attention to detail to maintain brand consistency and ensure the highest quality in all deliverables.
• Adaptability: Ability to adapt to changing priorities and client preferences in a fast-paced environment.
• Decision-making and communication: Ability to quickly process information to quickly make informed decisions, to communicate those decisions in a concise and compelling way, to gain stakeholder buy-in.

Skills and experience required:

• Bachelor's degree in advertising, marketing, design, or related field.
• Previous experience leading a Creative team within an agency or brand-side, ideally in the fashion category.
• Proficiency in Adobe Creative Suite and other relevant design software.
• Excellent communication and presentation skills.
• Strong stakeholder management skills.
• Extensive experience in driving brand reappraisal through brand building.

Benefits

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together

What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

#LI-AM1